The "Inventing the Future" lecture hall will bring together experts in storytelling, advertising, cinema, and video games

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The National Centre RUSSIA invites audiences to the open lecture hall "Inventing the Future: Plots and Stories", which will be held on 7 February. Russian and international experts will discuss the art of engaging storytelling and its role in shaping the meanings of the future in education, advertising, cinema, and video games.

"Inventing the Future" is a continuation of the educational lecture series dedicated to future scenarios, bringing together key areas of human development — from culture and creativity to science and technology. Leading Russian and international visionaries will share their perspectives on what the lifestyle and mindset of the person of tomorrow may look like.

The aim of the project is to design positive scenarios for the future and inspire people to pursue new discoveries and achievements that help bring it closer. The lecture hall is aimed at visitors to the National Centre RUSSIA, students and young professionals, representatives of the creative industries, and experts from the scientific community.

The first meeting will take place on 7 February and will focus on storytelling.

From 12:00 to 13:00, the discussion "Education Through Stories" will be held, during which experts will address the following questions: how does storytelling transform different forms of education; how do perceptions of the past influence our understanding of the present and the future; and which narratives and approaches to history help make discussions of the past, present and future more engaging?

From 13:30 to 14:30, a discussion titled "Stories in Advertising and Consumption" will take place. The art of engaging storytelling has become a key marketing tool: today, it is not the product that is sold, but the story that evokes emotion and creates a connection with a brand.

From 15:00 to 16:00, the lecture hall will continue with the discussion "Stories in Cinema and Video Games". Experts will talk about what cinema and video games have in common, how this art form has evolved, and the similarities and differences between dramaturgical tools and visual technologies.

From 16:30 to 17:30, workshops by renowned chefs will be held for participants of the lecture hall in the Gastronomic Rows of the National Centre RUSSIA. The chefs will talk about cooking techniques and immerse participants in the history and origins of various recipes. Participants will be offered gastronomic sets of the food of the future prepared by the chefs.

To take part in the free lecture hall, advance registration is required on the official website of the National Centre RUSSIA in the "Events" section.