Beauty route: Crimea and Yakutia in the summer cosmetics collection of the Department Store RUSSIA

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The aromas of Crimean lavender, a scientific approach and the power of northern plants. The Department Store RUSSIA invites guests to explore its updated range of skincare cosmetics. In the summer season, it is especially important to take care of beauty, health and inner harmony.

Lavender Family is a small family lavender farm in Crimea, built around natural lavender extracts from environmentally clean areas and simple, clear formulations. Its summer collection includes hydrolat, shower gel, essential oil, soap and bath salts. Everything centres on a soft lavender aroma that does not overwhelm, but helps people relax, relieve tension and turn home rituals into a calm evening routine. The hydrolat refreshes the skin throughout the day, the shower gel and soap provide gentle cleansing, while the essential oil and bath salts add the light aroma of Crimean lavender to a bath, creating the effect of a short holiday.

The southern line is naturally continued by a northern story: the new "Power of the North" line from the Republic of Sakha (Yakutia). Here, the formulas are built around reindeer antler extract, complemented by Arctic plants: cloudberry, lingonberry and reindeer moss. The series includes a restorative face cream and a serum with antler concentrate and vitamin C. The cream helps the skin cope with signs of fatigue, restores density and gives it a fresher appearance, while the serum works on tone: it gently lightens pigmentation spots, evens out the complexion and supports natural radiance. Antler extract is rich in peptides, amino acids and minerals, so it is responsible for deep restoration, while Arctic plants enhance the effect by saturating the skin with vitamins. At the same time, the textures remain light and comfortable for summer, absorb quickly and leave no oily shine. An important part of the brand’s philosophy is an ethical approach: the raw materials are obtained without harming animals, while preserving respect for northern nature.

Quality care is offered by HVOYA, a family brand from the Karachayevo-Circassian Republic founded by spouses Asiyat and Muratbiy Kappushev. Here, most of the work is done not simply by hand, but by the whole family: the children work in a friendly team together with their parents. The approach to formulations is similar, with an emphasis on safety and environmental friendliness: no chemical fragrances or harsh preservatives, only plant-based raw materials, including shea, olive, grape seed and coconut oils, natural extracts and hydrolats. The Department Store RUSSIA presents a wide HVOYA line: natural soap, body scrubs and body butters, as well as candles and fragrances for the home and car.

At the Department Store RUSSIA, summer skincare becomes a route from Crimean slopes to Arctic latitudes: lavender for relaxation and gentle rituals, atmospheric aromas that set the mood at home, and antler-based formulas that work to restore the skin and even out its tone. All of this can be combined and tailored to suit individual needs, from small aromatic touches to a full seasonal skincare system.