Media screen was launched on the facade of the National Centre RUSSIA
On January
23, the media holding MAER launched a media screen on the facade of the
National Centre RUSSIA building. The new screen, covering 1050 square meters,
supports 3D technology and can display high-quality videos. Every day, guests
and passersby will enjoy unique content and receive up-to-date information
about events at the National Centre.
"I
welcome everyone: our partners and friends, our friendly countries, who are
with us today at the opening of the new media centre. We named this cluster
international because today it is about the development of our countries’
relations and the presentation of our projects, with more than 50 countries in the
world seeking new interactions," said MAER media holding owner and CEO
Konstantin Mayor during the official opening of the media facade.
At the
ceremony, the Ambassador Extraordinary and Plenipotentiary of Qatar to Russia,
Ahmed Nasser Al-Thani, and representatives of major Russian and international
businesses were present. The President of LG Electronics in Russia and the CIS,
Yeng Nam Ro, delivered a welcome speech.
"I
wholeheartedly congratulate you on the opening of this wonderful media facade
in the heart of the city’s business life. Nearby, the Expocentre has hosted
international expositions and congresses for 65 years, and it is here that the
National Centre RUSSIA was opened. LG, as a leader in the B2B segment and a
pioneer in developing empathetic intelligence, understands that MAER’s screens
with 3D and O2O (offline-to-online) technologies are the future of cities. Your
audience reach is now 31 million, and we sincerely wish you to reach over 100
million! I wish you great success!" noted Mr. Ro.
The large
coverage of the installation is due to its size and excellent location. The
total width of all three segments is 50 meters, with a height of 21 meters and
an area exceeding 1000 square meters. To put it into perspective, the diagonal
of the most popular televisions in Russia is 65 inches, while the new MAER
outdoor television has a diagonal of 2120 inches.
The media
facade on the National Centre RUSSIA building faces Krasnopresnenskaya
Embankment, adding a new category of viewers — passengers on river trams and
boats. The media screen is clearly visible even from the opposite bank of the
Moscow River.
At the
opening ceremony, anyone could test the speed of MAER’s technology. A
photographer took pictures of guests, and within three minutes, their images
appeared on the International media facade.
