"A place where art meets science": Ivana Kirkbride visited the "Book of Fairy Tales" exposition at the National Centre RUSSIA
Ivana Kirkbride, an expert of the open lecture series "Inventing the Future: Plots and Stories", co-owner of an international media company and expert on the digital market, visited the "Book of Fairy Tales" exposition at the National Centre RUSSIA. She highly praised the interactive exposition, noting its contemporary format and attention to detail.
"I very much enjoyed the 'Book of Fairy Tales' exposition: it is interactive and modern. It is a space where art meets science. On the one hand, there is expressive artistic presentation; on the other, modern technologies and interpretations of classic plots. I was especially impressed by the careful craftsmanship of the details: the wooden mill and the terem. Every element is made with great care and looks truly beautiful," Ivana Kirkbride noted.
Ivana Kirkbride also tasted mineral water from the Caucasus. She admitted that she had never before tried mineral water with such an unusual and rich flavour.
The "Book of Fairy Tales" is an interactive travelling exposition dedicated to literary and folklore plots. The exposition features images and crafted works from different regions of the country, bringing together traditions, contemporary design and multimedia solutions. Visitors can not only see interpretations of well-known fairy tales, but also become participants in them, thanks to augmented reality technologies, interactive installations and special educational formats for children and adults.
Ivana Kirkbride is a co-founder of NorthStar Media Group and a former executive at Google and Verizon in the United States. On 7 February 2026, she delivered a talk at the National Centre RUSSIA titled "Stories in Advertising and Consumption" as part of the open lecture series "Inventing the Future: Plots and Stories". In her speech, the expert discussed the transformation of the media market under the influence of digital platforms and changes in user behaviour, as well as how short vertical stories, micro-dramas and other compact formats are becoming part of global content consumption.
