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Development of national tourist routes discussed at the Exposition

Development of national tourist routes discussed at the Exposition
Photo: Sergey Baranov/Press office of the RUSSIA EXPO
14.06.2024

On June 14, at the RUSSIA EXPO as part of the Russian Tourism Forum "Travel!", a round table "National Tourist Routes" was held. Its participants discussed pressing issues of organizing trips to such destinations.

In particular, experts shared the best practices of forming an interregional national tourist route (NTR), talked about the creation of comfortable infrastructure and other topics.

"None of the routes was easy for its developers. But all this work is important, and it gives the impetus and the example of tourist products that should be created in the country. And it is obvious that we have a big deficit of good complex tourist products for both our tourists and foreign tourists. If we have sort of dealt with the infrastructure, we are still not very good with tourist products, and this is the main challenge for the next two or three years. And here the role of the institute of national tourist routes is the most important, because we already have something to look up to," said Deputy Minister of Economic Development Dmitry Vakhrukov.

The Minister of Tourism of the Samara region, Artur Abdrashitov, told how the national route can serve as an impetus for the development of other areas of infrastructure on the example of the current tourist train "Zhiguli Weekend".

"The route incorporates several directions under the single brand of "Zhiguli" — it includes mountains, and cars, and our famous foamy drink, and much more. And we certainly have a tendency to have a special attitude to the development of automobile tourism and the entire infrastructure for travelers who come to us both by bus and by private cars. And in Zhigulevsk urban district, for example, today the list of investment projects includes three projects on creation of out-of-town accommodation facilities, and if once it was a difficult task to stay overnight in the Samarskaya Luka National Park, today, together with investors and thanks to the national project "Tourism and Hospitality Industry", we are actively solving it. And all this and much more is emerging in connection with our national route," emphasized Artur Abdrashitov.

One of the main vectors of tourism development taking into account the development of macro-territories within the framework of national projects is, first of all, the formation of interregional routes. Natalia Lukyanova, Minister of Tourism of the Tver Region, spoke about cooperation with other regions on the example of the Gosudareva Doroga (Sovereign's Road) — a popular tourist route connecting the two Russian capitals — Moscow and St. Petersburg.

"Everyone faced the fact that they were doing it for the first time, and the road took not a month, not two, but several years, because we had to literally "marry" four regions: we had to find each other, love and accept each other. The most difficult thing for all of us was to understand why we need this and who would drive the entire process. We took the initiative to do this: to merge four budgets, include important objects. In our region, new measures to support the tourism business have appeared, and in all competitive selections, projects along national routes receive additional points. The tourism infrastructure is actively developing. The tourism industry's contribution to the region's GRP is 3.2%. We have learned to perceive all remarks and criticism from experts as tasks that need to be solved and that move us forward," concluded Natalia Lukyanova.

In turn, Andrei Yermak, Minister of Culture and Tourism of the Kaliningrad region, spoke about the development of national tourist routes in the westernmost region of the country.

"National tourist route is a synonym for quality. It is a guarantee of safety, a guarantee of comfort, a guarantee of vivid impressions. For us, the national tourist route is also an opportunity for competent systematic distribution of subsidies from the federal center through a single subsidy. In 2024, we will submit two more tourist routes for national certification. One is related to hiking tourism, the other is related to gastronomic tourism. In 2025 we are planning to get the national status for two more tourist routes: the Gothic Ring and the river trip "From Bay to Bay" — for this route we are now forming a charter fleet and ships that will carry passengers," said Andrei Yermak.

IV Russian Tourism Forum "Travel!" takes place at the International RUSSIA EXPO from June 12 to 16, 2024. The organizer is the Roscongress Foundation. The Forum is officially supported by the Government of the Russian Federation, the Ministry of Economic Development of the Russian Federation, ANO "National Priorities", Centre for Strategic Research and leading industry associations.

More than 250 speakers take part in the business program consisting of 40 sessions. More than 500,000 guests, including representatives of 20 foreign countries, are expected to visit the forum during the five days of its work. The exposition will include more than 500 participants from 89 regions of Russia.

Detailed information on the business and festival program, as well as a mobile guide is available on the official website: https://rustravelforum.com/

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