Development of the "My Export" platform discussed at the RUSSIA EXPO
On April
10, the business session "How Digitalization Changes Exports" was
held at the International RUSSIA EXPO at VDNH. The discussion focused on the
role of the "My Export" digital platform, designed to provide
businesses with online access to government and other services that accompany
companies' exports. The Russian Export Center (REC, part of VEB.RF) launched
the platform in 2020 as part of the national project "International
Cooperation and Export" and continues to develop it.
Speakers at
the session included Deputy Prime Minister Alexei Overchuk, the REC CEO
Veronika Nikishina, First Deputy Minister of Industry and Trade Vasily Osmakov,
and Head of Rosselkhoznadzor Sergei Dankvert.
The event
was moderated by Sergei Ivanov, a successful active exporter — executive
director and member of the board of directors of Efko Group of Companies. The
company sells yogurts, spreads and mayonnaise, ketchups, milk under the Sloboda
brand, vegetable oils under the Altero brand and others.
"'My
Export' is gaining popularity among exporters. In 2023, more than 10 thousand
personal accounts of active participants of foreign economic operations have
already been registered on the digital platform. This is twice as much as in
2022. More than 115 thousand services of various kinds have been provided to
exporters, which is 5.8 times more than in 2022. At the same time, 37 services,
which are available today, are fully digital. The most popular of them are
issuance of certificates of origin of goods, requests for licenses to export
certain goods, requests for veterinary and phytosanitary control and obtaining
relevant certificates, as well as receiving support measures. And a lot of
experience has already been accumulated, which makes it possible to dive into
this topic in a meaningful way and discuss how digital technologies serve the
prosperity of Russian exports specifically on the 'My Export' platform.
Therefore, I am sure that today's session will enrich the participants with new
knowledge on how the data-based system actually supports exports right now and
what opportunities it opens up for exporters and for strengthening their
positions in international markets," said Alexei Overchuk, Deputy Prime
Minister of the Russian Federation.
In turn,
Veronika Nikishina, CEO of the REC, spoke about an innovation that will help
users of the platform to navigate among the large number of services and
support measures presented on the platform.
"An
exporter or potential exporter on their customer journey faces four groups of
tasks that have to be solved. You need analytics that enable the business to
make the right marketing management decisions, in addition to that you need
various business services, whether it's financial services, logistics agents or
assistance in getting onto marketplaces. And, of course, state support, which
in turn is divided into receiving compensation and obtaining various permits.
We have tried to organize these groups of tasks in the form of services. Now
there are more than 125 services on the platform, navigation in them sometimes
can be difficult, so today we present our new service — "Unified Service
Catalog", which allows you to navigate through our support measures in a
completely new, proactive format," said Veronika Nikishina.
Vasily
Osmakov, First Deputy Minister of Industry and Trade of the Russian Federation,
noted that the basic task of the National Project "International
Cooperation and Export" is the system of export support throughout the
entire life cycle.
"At
first, the system of support for the entire life cycle was created on paper,
but now it has been created digitally. And while in 2021 we started with one
service, the most popular one — logistics subsidies, now we have seven
different services — certification, R&D, compensation for expositions, and
the most complicated, probably, export licensing. For us, the digitalization of
work with the 'My Export' service allows us to effectively solve our tasks,
while making life easier for exporters. The coverage of support measures is
growing by orders of magnitude. Therefore, we will continue to work within the
framework of the revised national project," emphasized Vasily Osmakov.
Sergei
Dankvert, Head of Rosselkhoznadzor, said that the agency annually issues 4.6
billion documents, of which today 95% of phytosanitary certificates and 35% of
veterinary certificates are received through the platform "My
Export".
"When
creating this system years ago, we realized that we would turn from the largest
importer into the largest exporter, and we realized that the Government
correctly oriented itself in a certain period of time, when we created REC and
began to support exports, and when we began to orient by Government
instructions towards what we should try to do digitally. Digital systems make
it possible to assess a lot of things today, including for exports," said
Sergei Dankvert.
"From
the very beginning of the platform's work, one of our priorities has been the
development of the block of authorization documents, on which we are working
together with our partner agencies. And here one of our main and respected
partners is Rosselkhoznadzor. When implementing services on the 'My Export'
platform, we and Rosselkhoznadzor managed to achieve complementary
functionality: Rosselkhoznadzor's decision-making functions are fully
preserved, while we focus on interaction with clients: administration of the
client path and building feedback mechanisms with exporters. Let me remind you
that the 'My Export' platform is primarily focused on the user — our exporting
client. We offer an intuitive interface. In your personal cabinet you can track
the status of your application in real time. This ensures the transparency of
the process and makes export activities more predictable and convenient for
clients," added Yuri Datsenko, Senior Managing Director for Implementation
and Development of the "One Window" project.
Pavel
Shabalov, Director of Export Promotion System Development, explained how
domestic companies can take part in expositions and business missions supported
by the REC. He specified that since the launch of the program in 2019, the
volume of export contracts as a result of participation in the events amounted
to over 90 billion rubles.
"The
digital service to support participation in expositions and business missions
was designed to solve several issues at once, with the main ones being the
optimization of document flow and the elimination of the "human
factor". The launch of the service on the 'My Export' portal allowed to
reduce the period of preparation, submission and selection of the application
from 4-5 weeks to 1-2 days. At the same time, the system automatically receives
all necessary documents and information from the database and the exporter does
not need to provide anything on paper or in scans. It has also made it possible
to switch to fully automatic scoring of applications based on companies'
economic indicators characterizing their export readiness. Since the launch of
the service at the end of 2020, over 10,000 applications have already been
generated with its help," said Pavel Shabalov.
Being aware of the Russian entrepreneur's desire to trade to the whole world, despite the current difficulties, the REC is developing a unique project that makes it possible to attract foreign businesses, their infrastructure and competencies, to sell Russian goods anywhere on the planet. Thus, the client of "My Export" does not need to open a foreign legal entity, nor to look for a warehouse abroad, but only to apply for placement of products in one or several of 36 national stores on 17 international electronic trading platforms, said Alexei Murzenok, Director for International Partner Programs. The system itself will select a suitable store and suggest an accredited partner. Thanks to this project, in 2023 foreign consumers placed about 1.5 million orders for Russian goods in China, Vietnam, UAE, Turkey, Singapore and even in Europe and the United States.
He
specified that in 2023, three Russian platforms (Wildberries, OZON, Avito)
entered the top of the world's marketplaces in terms of attendance. 91% of
entrepreneurs are interested in the development of sales to the whole world.
In turn,
Director of Partner Infrastructure and Non-Financial Products Development at
the REC Artur Zavyalov spoke about the development of the "Export
Professionals" service. This is a B2B marketplace, where 39 services are
available, grouped into nine most important areas for foreign economic
activity: from obtaining analytical research of foreign markets to organizing a
full cycle of logistics support. Each service is standardized, the composition
and scope of work to be performed by the contractor is defined.
"We
would like to note separately that a special product line is provided for
companies in the SME segment, within the framework of which the services of
commercial providers in the field of foreign economic activity can be paid in
full or in part at the expense of the state subsidy. By launching such services
on the 'My Export' platform, we have made support measures more accessible for
companies starting and developing export activities, which will help strengthen
the competitiveness of their products in foreign markets," said Artur
Zavyalov.
Roman Smagin, Deputy Chairman of the Management Board of
ROSEXIMBANK, told about ROSEXIMBANK's credit products and EXAR insurance in his
speech.
"The
inflow of money is pleasing and is the goal of a commercial organization, but
sometimes there is not enough of it. Then entrepreneurs face the need for
financing. In the catalog of products and services that form the 'My Export'
platform, the section of financial support measures is dynamically developing.
It is possible to find a loan or guarantees there not only directly in
ROSEXIMBANK, a member of the REC. You can use a specially developed marketplace
where commercial banks of the country place their offers useful for
exporters," said Roman Smagin.
Konstantin
Yevstyukhin, Managing Director for Subsidies Administration, told the audience
about 11 government support measures available on the "My Export"
platform. The digitalization of these services has resulted in a three-fold
reduction in the processing time of applications (from the moment of
application to the decision on the application and transfer of funds).
Finally,
the event featured a presentation of the "Unified Service Catalog",
which collects government services and support measures in the field of foreign
economic activity. The UCS consolidated information on available services and
support measures in the field of foreign economic activity, as well as services
of government authorities and foreign trade support infrastructures at the
federal and regional levels. In addition, the platform analyzes data from
various government agencies and determines the real needs of the exporter — selects relevant support measures and transfers them to the top of the list of
services in the UCS. The new service was presented by Mark Murashko, Managing
Director of the REC Product Office.
The
International RUSSIA EXPO is the most important achievements of the country
gathered in one place. Throughout the Exposition, cultural events, a rich
business and educational program await guests. The expositions of 89 Russian
regions, leading federal agencies, corporations and public organizations are
presented to the visitors. More than 10 million people have already visited the
Exposition. The International RUSSIA EXPO takes place at VDNH in Moscow from
November 4 to July 8.
The performance took place as part of the international Open Dialogue "The Future of the World. New Platform for Global Growth."
One of the tracks of the Open Dialogue is "Investments in Human Capital." The pitch session on this topic brought together over 30 speakers.
One of the key topics for discussion within the initiative became "Investments in Connectivity," which attracted 24% of the essay authors about the future of the world.