Natural care and genuine warmth: brands at the Department Store RUSSIA for those who care about the environment
The Department Store of the National Centre RUSSIA approaches sustainability not as a fashionable buzzword, but as a value system. It brings together natural cosmetics and textiles in which careful treatment of raw materials, technologies, and people stands alongside aesthetics and comfort. For visitors who read ingredient lists attentively and take an interest in the origins of products, this is a space for conscious choice.
A special place is given to brands that work with natural components. The "Taiga Secret" eco-balms by the "Altyn Bai" brand are created according to traditional recipes of the Altai Mountains’ local communities. Their formulas draw on centuries-old experience of using herbs and natural ingredients to strengthen health and restore energy. All components are natural and well known in folk medicine, while the concept of the products is built around a respectful attitude to the taiga and its resources. Such balms appeal to those who trust not only modern developments, but also time-tested wisdom.
HVOYA cosmetics from the Karachay-Cherkess Republic represent another facet of an eco-friendly approach: family-based artisanal production. Founded by Asiyat and Muratbiy Kappushev, the brand focuses on clean formulations and minimal use of equipment, with much of the work carried out by hand. The core principle is environmental responsibility without synthetic fragrances or harsh preservatives. Scrubs, butters, and oils with coniferous and plant extracts meet the expectations of those who choose skincare based on a "short and transparent ingredient list".
Altai-Pant cosmetics complement this selection with products made from natural raw materials of a special origin. Their formulations are based on Altai maral antlers, which provide valuable amino acids, peptides, and mineral compounds. Combined with Altai herbs and other natural ingredients, they help improve skin condition, provide hydration, and maintain tone. Antler-based cosmetics are in demand as part of regular care for sensitive, dry, and mature skin. The absence of synthetic additives makes them especially appealing to those who are mindful of what they apply to their skin.
Conscious choice extends beyond the contents of jars and tubes. At the Department Store of the National Centre RUSSIA, particular attention is paid to items made from natural materials. The Orenshal factory of Orenburg down shawls offers warm yet lightweight pieces created from the down of the Orenburg goat, one of the finest in the world. The tradition of Orenburg down knitting dates back to the 18th century and today continues in the form of shawls, stoles, scarves, accessories, and home textiles..
The down for these products is combed by hand, carefully sorted and processed, and then spun into yarn that is combined with silk or cotton. This makes it possible to create items that retain warmth, remain light and breathable, and are highly durable. Orenburg shawls are included in the list of works recognised for their artistic merit, and the products themselves align naturally with today’s agenda: natural composition, absence of synthetics, hand craftsmanship, and thoughtful, long-term use.
At the Department Store of the National Centre RUSSIA, visitors can choose skincare products, accessories, and warm garments guided not only by personal taste, but also by principles of environmental responsibility, respect for nature, and support for Russian artisanal production.
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