The National Centre RUSSIA and JSC "Marka" agreed on joint work on the country’s visual code

A memorandum on joint work to promote the visual image of Russia was signed by the National Centre RUSSIA and the Joint Stock Company "Marka." The parties exchanged signed copies of the document on 8 April as part of the expert programme on architecture and urban planning "Looking into the Future," organized at the initiative of the National Centre RUSSIA.

JSC "Marka" is a publisher and distributor of state postal payment signs and philatelic products with a unique design. Together with the National Centre RUSSIA, the company plans to develop and implement a new visual style that reflects Russia's sovereignty and leadership in the modern world, embodying its unique history, culture, and traditions.

"The National Centre RUSSIA is implementing very interesting projects, including the expert programme 'Looking into the Future,' within which this memorandum was signed. Russia certainly needs a cultural code, and work in this direction is already underway. While it previously lacked formal structure, now it is precisely formulated. Postage miniatures, which are designed on stamps, are also part of the visualization. We hope that the National Centre RUSSIA will provide us with ideas that we will promote, including through classic digital methods, such as in the form of beautiful postcards with augmented reality," emphasized Dmitry Panyshev.

The parties particularly noted that the development of the current visual style for state postal payment signs and philatelic products will take into account the cultural characteristics and traditions of all the peoples of Russia, in order to emphasize the unity and diversity of the country.