Inventing the Future

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Nevalyashka, porcelain and books about tiles: first results from the new Department Store of the National Centre RUSSIA

Nevalyashka, porcelain and books about tiles: first results from the new Department Store of the National Centre RUSSIA
Photo: Ivan Semenets, Press Office of the National Centre RUSSIA
10.03

The new retail and exposition area of the flagship Department Store project has been operating at the National Centre RUSSIA for just ten days, but has already become a popular destination for visitors. More than a thousand people have visited it during this time. The cafeteria area and book section have proved particularly popular.

In just ten days, guests purchased more than 1,800 items. In addition to souvenirs, a tea collection and healthy sweets, visitors to the Department Store showed particular interest in books — including a publication about Russian tiles in the collection of the Russian Museum of Ethnography, "The History of Russia in Stories for Children" and a book about traditional Russian jewellery.

Photo: Ivan Semenets, Press Office of the National Centre RUSSIA

The space opened on 22 September in the western foyer of the National Centre and became the second Department Store at the National Centre RUSSIA. It features products by Russian manufacturers from different regions of the country: Dulevo porcelain, items decorated with Khokhloma, Gzhel and Zhostovo painting, Yelets lace, natural cosmetics, healthy sweets and much more. The new autumn collection of the Department Store RUSSIA was also presented here — colourful tableware and household items for cosy evenings, cosmetics made with black caviar, and fragrances based on herbs from Altai, Crimea and Siberia. At the "Green Living Room" in the new Department Store, visitors are offered unique signature drinks. 

Photo: Ivan Semenets, Press Office of the National Centre RUSSIA
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