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From the halls of the National Centre RUSSIA to the streets of Kislovodsk: "Fashionable Russia" showcases the trends of the Caucasus

From the halls of the National Centre RUSSIA to the streets of Kislovodsk: "Fashionable Russia" showcases the trends of the Caucasus
Photo: Press Office of the National Centre RUSSIA
10.01.2025

The expositions of the National Centre RUSSIA continue to inspire the creative team of the "Fashionable Russia" project. The new series of travel shows is dedicated to the Caucasus. Together with presenter Yekaterina Goncharenko, viewers will travel to Kislovodsk — an old health resort transformed into a cutting-edge digital spa.

The latest episode shows how the modern Caucasus is creating a new cultural code, carefully preserving the legacy of the past while boldly looking to the future. Here, wellness gadgets coexist with traditional treatments, smoothies with narzan, and history conveyed through modern museum technologies captivates even the youngest tourists.

Local fashion also speaks its own language: designer Zarema Khapchayeva skilfully turns Caucasian motifs into contemporary trends, while the exquisite porcelain of Delta-X adorns the offices of heads of state.

After watching the episode, everyone can continue the journey at the "Journey Across Russia" exposition, which presents the full diversity and beauty of our country.

"Fashionable Russia" is a multi-format project that tells the stories of representatives of the creative industries from across the country. From Yekaterinburg to Kaliningrad, from Irkutsk to Kislovodsk — the creators of the show draw inspiration from images of Russian identity that are vividly expressed in the expositions of the National Centre RUSSIA.

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