The government has assigned the National Centre RUSSIA a key role in presenting the country's achievements at international expositions

By order of the Chairman of the Government of the Russian Federation, Mikhail Mishustin, the Strategy for Showcasing Russia's Achievements in Various Economic and Cultural Sectors at Key International Events has been approved, along with the promotion of traditional spiritual and moral values. The Strategy will be implemented with the participation of the National Centre RUSSIA, established by order of President Vladimir Putin.

The goals and objectives of the Strategy also include promoting the Russian language, increasing international awareness of the history and achievements of Russia’s regions, showcasing Russia’s unique experience of coexistence among different peoples and ethnic groups while preserving their cultural identity, popularizing the country’s tourism product and raising its attractiveness in the sphere of tourism, developing ecotourism, promoting Russian goods and services, and enhancing international recognition.

One of the tools for advancing the country’s achievements is the promotion of the International RUSSIA EXPO experience at key international events, as well as within the framework of bilateral relations between the Russian Federation and foreign states.