Representatives of the National Centre RUSSIA attended a creative industries award ceremony
A significant event for representatives of creative
industries took place in the Ryazan region — the inaugural award ceremony that
brought together industry professionals and experts. Members of the Directorate
of the National Centre RUSSIA served on the award’s expert council.
The
ceremony provided a platform for exchanging ideas and experiences within the
creative community. Expert panels and sessions addressed key issues and
prospects for the development of creative industries in the region.
Irina
Tesleva, Head of the Regional Interaction Department at the National Centre
RUSSIA, spoke at the plenary session "Creative Industries — Drivers of the
Modern Economy." She highlighted the importance of exposition spaces as
tools for brand development:
"We
continue to surprise and delight our visitors by creating unique spaces where
every element has meaning. Patterns from 89 Russian regions, Vologda
lace integrated into the façade of the Department Store, and staff uniforms
designed in collaboration with three brands — all contribute to a single goal:
promoting pride in local producers, encouraging purchases of Russian-made
goods, and enhancing brand recognition tied to regional origins," she
said.
Maria
Gromyko, head of the "Fair" project at the National Centre RUSSIA,
also participated in a panel session, focusing on personal brand development in
the field of traditional crafts.
During the
plenary session, the idea of collaboration between the autonomous nonprofit
organization "Creative Industries Development Centre" of the Ryazan
region and the National Centre RUSSIA was proposed.
The
National Centre RUSSIA was established by order of the President of the Russian
Federation, Vladimir Putin, to preserve the legacy of the International RUSSIA
EXPO and to showcase the achievements of the country and its citizens on a
permanent basis. Federal government agencies, state companies,
corporations, and regions take part in the Centre’s work.
