Representatives of the National Centre RUSSIA attended a creative industries award ceremony

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A significant event for representatives of creative industries took place in the Ryazan region — the inaugural award ceremony that brought together industry professionals and experts. Members of the Directorate of the National Centre RUSSIA served on the award’s expert council.

The ceremony provided a platform for exchanging ideas and experiences within the creative community. Expert panels and sessions addressed key issues and prospects for the development of creative industries in the region. 

Irina Tesleva, Head of the Regional Interaction Department at the National Centre RUSSIA, spoke at the plenary session "Creative Industries — Drivers of the Modern Economy." She highlighted the importance of exposition spaces as tools for brand development:

"We continue to surprise and delight our visitors by creating unique spaces where every element has meaning. Patterns from 89 Russian regions, Vologda lace integrated into the façade of the Department Store, and staff uniforms designed in collaboration with three brands — all contribute to a single goal: promoting pride in local producers, encouraging purchases of Russian-made goods, and enhancing brand recognition tied to regional origins," she said. 

Maria Gromyko, head of the "Fair" project at the National Centre RUSSIA, also participated in a panel session, focusing on personal brand development in the field of traditional crafts.

During the plenary session, the idea of collaboration between the autonomous nonprofit organization "Creative Industries Development Centre" of the Ryazan region and the National Centre RUSSIA was proposed. 

The National Centre RUSSIA was established by order of the President of the Russian Federation, Vladimir Putin, to preserve the legacy of the International RUSSIA EXPO and to showcase the achievements of the country and its citizens on a permanent basis. Federal government agencies, state companies, corporations, and regions take part in the Centre’s work.