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Prime Minister began the tour of INNOPROM-2025 from the Department Store booth of the National Centre RUSSIA

Prime Minister began the tour of INNOPROM-2025 from the Department Store booth of the National Centre RUSSIA
Photo: Press Office of the National Centre RUSSIA
07.08

On July 8, Mikhail Mishustin, Prime Minister of the Russian Federation, began his tour of the INNOPROM-2025 international industrial exposition with a visit to the Department Store booth of the National Centre RUSSIA. Accompanied by heads of foreign delegations, including First Deputy Prime Minister of Kazakhstan Roman Sklyar and Deputy Prime Minister of Belarus Viktor Karankevich, Prime Minister examined the exposition dedicated to Russian folk crafts and modern production technologies.

Natalia Virtuozova, Director General of the National Centre RUSSIA, explained the concept of the Department Store to the distinguished guests.

"Department Store RUSSIA is a living encyclopedia of folk art and entrepreneurial initiative. Here, each product tells its own story — about craftsmen who carefully preserve traditions, about regions with their unique flavor, about modern interpretation of our cultural code," Natalia Virtuozova said. 

Photo: Press Office of the National Centre RUSSIA

The Department Store's booth, which unites about 100 manufacturers from 46 regions of Russia, is organized according to four thematic categories:

— "Grocery" presents gastronomic brands familiar to every Russian since childhood, from Altai honey to Far Eastern seafood.

— "Accessories" — shows original jewelry and clothing items created with traditional ornaments and modern technologies, including 3D modeling and laser cutting.

— "Folk crafts" — includes products with Khokhloma and Gzhel paintings, Vologda lace, Zhostovo trays, and other unique works of folk craftsmen.

— "Cosmetics" — presents natural products developed according to ancient recipes and using modern technologies.

"We deliberately chose the format of the industrial exposition to show that the value of manual labor and true craftsmanship is particularly well seen among high technologies. Yesterday, we completely sold out bags made by a Kaliningrad manufacturer — this is the best assessment of our work," said Director General of the National Centre RUSSIA. 

Photo: Press Office of the National Centre RUSSIA

The central element of the exposition was a kaleidoscope-looking showcase, where each piece represents goods from a specific region of Russia.

"INNOPROM-2025 gives our manufacturers a unique opportunity to make themselves known on the international stage. But the main thing is that we must talk about regional brands within the country. As near as September, we will open a branch of the National Centre RUSSIA in Vladivostok, where a Department Store will also appear. By the end of the year, four more branches of the National Centre RUSSIA with Department Stores will be opened: in Sevastopol, Krasnoyarsk, Khanty-Mansi Autonomous Okrug and Yugra and the Ryazan Region," Natalia Virtuozova noted.

In the future, the chain will expand to 89 locations in each region across the country, with development of sales to promote Russian goods abroad.

The delegation was particularly interested in the collection of clothes with citations of President of Russia and clothes branded with symbols of the National Centre RUSSIA.

The Department Store project was launched on November 4, 2024 and has already brought together more than 160 manufacturers from 60 regions of the country.

The International Industrial Exposition INNOPROM-2025 is being held in Yekaterinburg from July 7 to 10. It is conducted with support of Ministry of Industry and Trade of Russia and Government of the Sverdlovsk Region. In 2025, the exposition features seven key sections, including "Mechanical Engineering and Components," "Digital Technologies," and "Technologies for the City."

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