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Become a real Internet celebrity: Domestic digital technologies at the RUSSIA EXPO

Become a real Internet celebrity: Domestic digital technologies at the RUSSIA EXPO
Photo: Maxim Blinov/RIA News
18.01.2024

On the Digitalization Day at the RUSSIA EXPO, an entertainment program organized by Gazprom-Media Holding companies, featuring famous artists and bloggers, was held. The guests learned about modern domestic digital technologies. The event was hosted by actress Anna Khilkevich together with a virtual co-host named Algorithm.

"Digitalization is not only about the ability to watch cool content on different gadgets, it is also about creating something new, about communication, the ability to share experiences from different regions of our vast country, wherever you are," said Anna Khilkevich.

Everyone who wished could become a participant of the all-Russian campaign of Gazprom-Media Holding: in order to do so, they had to make a video and publish it in the Yappy app or on the RUTUBE platform with the hashtag #Iwanttobigscreen. The best videos will get on the largest vertical screen in Moscow — the media facade of the building of the Hydroproject Institute.

Photo: Maxim Blinov/RIA News

A quiz was organized for visitors. And together with TV presenter Vladimir Marconi, all those present took part in filming the pilot episode of the new RUTUBE game show AIGames, the tasks for which were generated by a neural network. The guests were able to communicate with the Yappy and RUTUBE teams and propose their ideas to the platform developers.

The Digitalization Day ended with a festive concert featuring singers Nyuta, Olya Krasnova, Amirchik and artists from the Yappyhit project. Guests of the event received merch and autographs of their favorite artists and bloggers.

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