The National Centre RUSSIA stand in Yekaterinburg showcases the best of the country’s regions
The National Centre RUSSIA stand at the International
Festival of Youth — 2026 in Yekaterinburg is proving popular with participants
from different countries. On 13 September, the space was visited by South
Korean blogger Choi Jong Ha and well-known TV presenter Federico Arnaldi.
Speaking about his impressions of the National Centre RUSSIA stand at IFY-2026,
Federico Arnaldi, host of a culinary and educational programme on NTV, noted in
particular that each item on display brought back warm memories of his travels
across Russia.
"This stand introduces young people from abroad to Russia and truly
showcases everything its regions have to offer. Here, you can take one big
journey: from Siberia to the Caucasus, from Kaliningrad to Vladivostok. I
invite everyone to take a short journey across this vast country and discover the
many facets of Russia in greater depth," said Federico Arnaldi.
In his blog, Choi Jong Ha compares Russian and Asian cultures — today, his life
is connected with two countries at once, and he is happy to share this unusual
experience with his followers.
"The National Centre RUSSIA stand is truly impressive. It features unique
products: different kinds of pastila, tea and gingerbread. The exposition is
genuinely interesting — you can really feel the atmosphere of many peoples and
cultures here. At the festival, you can discover a wide range of regions and
concepts. I invite everyone to come here, explore the culture and learn
something new: this stand gives you an opportunity to discover several Russian
regions in a single visit," the blogger shared.
Choi Jong Ha also took a close look at the unique toy prepared by the National
Centre RUSSIA specially for the International Festival of Youth — a nevalyashka
(roly-poly toy) dressed as the famous animated character Cheburashka.
"Here I learned that the nevalyashka is a symbol of resilience: it never
falls over. I will take that idea with me and remember this toy in the most
difficult moments," he added.
The National Centre RUSSIA stand — the Department Store — is located in the
"Cultural Code" zone at the International Festival in Yekaterinburg.
It will operate from 13 to 16 September. The stand features products from
different regions of the country, from sweets, tea and cosmetics to ceramics,
jewellery, textiles and folk arts and crafts.
The creative workshops are held at the National Centre RUSSIA stand in the very centre of the "Cultural Code" thematic space.
The survey will give active young people an opportunity to contribute to shaping the global future.
A special series of nevalyashkas (roly-poly toys) in the form of Cheburashka was created specially for the International Festival of Youth — 2026 in Yekaterinburg.
