A sovereign architectural and visual code to be developed in Russia

As part of the large-scale international expert programme on architecture and urbanism "Looking into the Future," the National Centre RUSSIA and the Moscow Investors Club signed a memorandum on joint work on the visual identity of the country in the field of architecture and urban development.

The agreement was signed by Director General of the National Centre RUSSIA Natalia Virtuozova and Executive Director of the Moscow Investors Club Vladislav Preobrazhenskiy. The document provides for the development of a sovereign visual code that reflects Russia's development at the current historical stage and is oriented towards its future image.

The creation of a unified architectural code will take into account Russia’s architectural traditions, as well as visual and artistic features that reflect the diversity of the country’s peoples and nationalities.

Vladislav Preobrazhenskiy noted that to successfully develop an architectural code for Russia, the synergy of efforts by urbanists, sociologists, historians, cultural experts, designers, and, of course, builders is essential.

"Through the joint efforts of the National Centre RUSSIA and the Moscow Investors Club, a dialogue will be organised within the expert community, the result of which will be the development of unified approaches to the sovereign architectural and visual code of the country. As part of the Memorandum signed today, we will hold regular consultations focused on the development of state visual codes in architecture that convey state values and meanings to the younger generation," said Vladislav Preobrazhenskiy.

The Executive Director of the Moscow Investors Club emphasised that the organisational capabilities and expertise of the participants in the agreement will make it possible to bring together a pool of patriotically minded professionals and experts from various fields of knowledge, business, and science capable of creating the necessary "bank of ideas".

"The practical, long-standing experience of the members of the Investors Club — the largest developers in Russia with an extensive portfolio of completed projects — will be valuable in discussions on approaches to the development and further practical implementation of the code of a new era in architecture, design, and construction," added Vladislav Preobrazhenskiy.

The "Looking into the Future" programme has brought together architects, builders, urban planners, developers, entrepreneurs, investors, representatives of state and municipal authorities, public figures, and media representatives at the National Centre RUSSIA. Throughout the day, the professional community discusses questions of the architecture of the future.

The architectural track of the expert programme "Looking into the Future" also included a presentation of the results of a study dedicated to the future of architecture, as well as panel discussions titled "Architecture of the Future" and "Revival of Historic Territories."

The urban planning track featured panel discussions such as "Visual Code of Russia," "Visual Style of Regions: Opportunities and Prospects," "Discussion of Growth Points", and "City for Everyone: From Theory to Practice."

The "Looking into the Future" initiative highlights the role of the National Centre RUSSIA as the initiator of a systemic effort in the field of state visual communications.

The Centre is creating a platform for the development of a unified visual language for the country — one that preserves the cultural diversity of the regions and conveys values and meanings through contemporary design solutions.