As the President said: popular quotes by Vladimir Putin on products of the National Centre RUSSIA
A clothing collection featuring famous quotes by the President of the Russian Federation, Vladimir Putin, is one of the most popular product categories at the Department Store RUSSIA. T-shirts, hoodies and caps are among the items worn even by senior state officials. Here is how the President’s words have found their way onto the signature clothing of the National Centre RUSSIA.
"Family is the foundation of the state." On 23 October 2025, at a meeting of the Council on Demographic and Family Policy, Vladimir Putin stressed that the family is the backbone of society and that support for parents and children is an unconditional priority of the state. The concise wording quickly became a key slogan of family policy and later one of the most in-demand inscriptions on clothing available at the Department Store.
"Russia’s borders do not end anywhere." The phrase was first voiced in 2016 at an awards ceremony of the Russian Geographical Society. Later, Vladimir Putin explained that he had originally said it jokingly during a meeting with a former US president who was looking at a map of Russia. The President also noted that he wanted to emphasise not geography, but people and the cultural space.
"Russia was, is and will always be." The statement was made at the St Petersburg International Economic Forum in 2021 and later at a meeting of the Valdai Club in 2025. With this phrase, the President pointed to Russia’s historical continuity and the resilience of its position in the world. This is the quote that guests of the National Centre RUSSIA choose as their patriotic motto.
"For me, Russia is my whole life." In 2014, at a plenary session of the Valdai Club in Sochi, the President expressed his personal attitude towards the country. This emotional confession brought together the personal and the state dimensions and became one of his most memorable statements. Many people wanted to support the President and now proudly wear items bearing this quote.
"The strength of Russia lies within ourselves." During a speech at the State Duma in 2016, Vladimir Putin emphasised that Russia’s true strength is in its people, traditions, culture, unity and sense of responsibility. The idea took hold as a concise motto of the country’s inner resilience and is now perceived as a universal formula of national character.
"It is equally honourable to be our enemies and our friends." On 16 April 2015, during the "Direct Line" programme, Vladimir Putin remarked that given Russia’s scale, influence and nuclear potential, both friendship and confrontation with it are always serious and meaningful choices. The statement became a notable element of foreign policy rhetoric.
The Department Store RUSSIA also offers products featuring other popular quotes by Vladimir Putin. The President’s words reflect different aspects of the modern agenda, and for those who wear them, they become an expression of their attitude towards their country and its people.
"Next time in Moscow." A brief invitation with which Vladimir Putin concluded talks with Donald Trump on 16 August 2025 in Anchorage, thereby proposing that the next meeting be held in Moscow.
"Not 'Oreshkin', but 'Oreshnik'." During the plenary session of the Valdai Club on 2 October 2025, Vladimir Putin joked about the name of a medium-range ballistic missile, pointing out the similarity between the weapon’s name and the surname of the Deputy Chief of Staff of the Presidential Executive Office of Russia, Maxim Oreshkin.
"Russia is people, not just territory." In 2025, speaking at Poklonnaya Hill, Vladimir Putin stressed that the country’s main value lies in its citizens.
"We must take the very best from everywhere." The phrase was said on 7 February 2025 at a meeting with Mikhail Mishustin, referring to the need to use the world’s best practices to develop the economy and improve efficiency.
"You and I are a team. And the whole country is one team". These words were addressed to volunteers in the Kursk region in May 2025. The President emphasised the idea of nationwide solidarity and working together.
Products featuring the President’s quotes form a chronicle of recent years. Guests choose the statements that resonate most with them, along with the context in which they were spoken. These are important moments in the country’s history captured in a few precise lines.
At the National Centre RUSSIA, the results of the public vote on the scenarios of the Open Lecture Hall "Inventing the Future: Plots and Stories" were announced.
Vologda villages today are a point of growth, improvement of living environments and pride in the country.
Vyacheslav Dubynin, Doctor of Biological Sciences and Professor at the Faculty of Biology of Lomonosov Moscow State University, spoke at the National Centre RUSSIA.
