Inventing the Future

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The warmth of living nature: products by the family brand "Tatyeplota" at the Department Store of the National Centre RUSSIA

The warmth of living nature: products by the family brand "Tatyeplota" at the Department Store of the National Centre RUSSIA
Photo: Press Office of the National Centre RUSSIA
04.09

The family workshop "Tatyeplota" ("Thatwarmth") — a brand founded by Lyubamir and Taisia Afonkin — represents the Ryazan region. The workshop specializes in handcrafted wooden toys and original interior items. Nature has become the main source of inspiration for its founders.

"We never cease to be amazed by the wonders of nature, its diversity of colors, shapes, and textures. Our logo features the Sun — the main source of warmth and light in Nature. Our primary material is wood, which is also a wonderful conductor and preserver of warmth. That’s where the name of our workshop, 'Tatyeplota', comes from, and our dream and mission is to make the world warmer and brighter," share Lyubamir and Taisia Afonkin.

The idea for the workshop emerged 10 years ago, with the formation of the young Afonkin family. This autumn, the brand celebrates its 11th anniversary. 

Photo: Press Office of the National Centre RUSSIA

"Lyubamir used to make tiny wooden furniture for my crocheted toys. As he became more and more involved with woodworking, we decided to commit to this seriously and for the long term. We had no business plan, no strategy, no startup capital — everything was based purely on love and intuition," recalls Taisia.

Among the wooden products by "Tatyeplota" presented at the department store of the National Centre RUSSIA, toys hold a special place. According to the founders, they encourage children's imagination and, much like books, help them create their own worlds.

The Department Store RUSSIA at the National Centre RUSSIA is open daily, except Mondays, from 10:00 to 20:00.

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