Russian-made products attract strong interest in China — blogger Yao
On the opening day of the X Russian-Chinese EXPO in Harbin, the stand of the flagship Department Store project of the National Centre RUSSIA attracted significant attention from local visitors. Yao, a blogger on the Chinese platform Douyin, shared her impressions of the exposition.
"Today I am very happy to visit this exposition. It is clear that Russian handmade products are highly appreciated by Chinese consumers. This can be seen from the visitors' strong interest in the stand. Even the simplest items attract attention through their sincerity and uniqueness," Yao noted.
A similar interest in Russian handmade products has already been observed at other international venues. During the INNOPROM trade fair in Tashkent, honoured guests and popular bloggers also unanimously highlighted the high standard of the exposition design and the rich range of products presented at the Department Store. Particular attention was drawn to items ranging from contemporary designer pieces to authentic examples of the ancient cultural heritage of Russia's regions.
The strongest response from international audiences comes from products in which traditional national motifs are reinterpreted in a contemporary way while remaining recognisable and gaining a special appeal for foreign visitors. Among them are products featuring quotes by the President of Russia, Vladimir Putin, shawls from the Sverdlovsk Region, amber jewellery from the Kaliningrad Region, Bashkir porcelain, as well as unique roly-poly dolls from Kotovsk.
The Department Store of the National Centre RUSSIA in Harbin presents the country through objects shaped by history, craftsmanship and modern technology. It brings together delicacies, accessories, tableware and folk arts and crafts from various regions of Russia. The stand also features a collaborative project between a Chinese brand and Russian artist and designer Liza Anisimova. The clothing and accessories collection, created at the intersection of two cultures, demonstrates how the heritage of Russia and China can be interpreted through the language of haute couture and contemporary art.
One of the stand's central expositions is the model of the future National Centre RUSSIA building in Moscow on Krasnopresnenskaya Embankment. The concept of a protective covering, which serves as the leitmotif of the architectural design, is presented alongside samples of mosaics, tiles, wood and lace elements planned for use in the future interiors.
