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Jewellery with character: what to discover at the Department Store RUSSIA if ordinary costume jewellery just isn’t enough

Jewellery with character: what to discover at the Department Store RUSSIA if ordinary costume jewellery just isn’t enough
Photo: Press Office of the National Centre RUSSIA
07.16

Natural gemstones with distinctive patterns, warm amber that evokes the low Baltic sun, glass and seashells that seem to capture the trace of a wave on the sand — the jewellery at the Department Store of the National Centre RUSSIA feels as though it has been crafted from memories of journeys across the country. Here, it is easy to choose not simply an accessory to complement an outfit, but a piece that reflects the beauty of nature and the spirit of Russia's diverse regions.

Jewellery designer Yevgenia Sereda from the Lipetsk Region works with natural gemstones, preserving their unique patterns and textures. Every mineral is one of a kind, so no two pieces are ever the same. Instead, visitors can choose jewellery with its own distinctive character and mood. The laconic designs highlight the natural beauty of each stone, making the pieces equally suited to everyday wear and special occasions. For many customers, these are far more than bracelets or necklaces — they become cherished talismans they never want to part with. 

Photo: Press Office of the National Centre RUSSIA

The "Amber Geometry" collection by Yulia Andrushchenko from the Kaliningrad Region is built on striking contrasts: clean geometric lines paired with warm, living amber. Its minimalist design allows the stone's rich colours and subtle variations to take centre stage and show its beauty. Each piece is a small work of contemporary art, bringing together tradition, natural beauty and modern aesthetics. 

Photo: Press Office of the National Centre RUSSIA

Maria Chernikova's "Prosto More" (Simply Sea) collection from the Primorye Territory, created from glass and seashells, offers visitors the chance to take home a little piece of the seashore. Light, translucent and inspired by sea breeze, salt and water, these designs appeal especially to those who value originality and a sense of freedom over elaborate and pretentious decoration. They evoke the feeling of summer, making each piece not merely elegant but deeply personal and evocative. 

Photo: Press Office of the National Centre RUSSIA

Together, these collections create a jewellery map of Russia — from the natural gemstones of the Lipetsk Region to the amber of the Kaliningrad Region and the maritime spirit of the Primorye Region. The jewellery at the Department Store RUSSIA is chosen by those who appreciate both beauty and meaning. Every purchase supports local artisans while becoming a personal keepsake connected to a particular place, memory and emotion. Visit the Department Store and discover the piece that speaks to you — one that may become part of your own story. 

Photo: Press Office of the National Centre RUSSIA
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