The Unified Digital Communications Platform of the MAER media holding was presented at the National Centre RUSSIA
The National Centre RUSSIA hosted the presentation of the new Unified Digital Communications Platform of the MAER media holding. This platform integrates digital outdoor advertising, a media network, digital promotion, as well as screens in order pickup points and restaurants. Guests of the event were welcomed by the Director General of the National Centre RUSSIA, Natalia Virtuozova.
"I am delighted to see all of you at the National Centre RUSSIA, which was established by order of our President. It is a centre of national pride and a space where the future is being created. Our partners and friends — the MAER media holding — are also doing everything possible to make this future the best for all of us. I congratulate the entire team on the launch of the new digital communications platform. In our country, business and the state always go hand in hand, and that is truly great. I hope that even more people around the world will learn about Russia's achievements, potential, and innovations," said Natalia Virtuozova.
The MAER media holding is currently represented in 84 regions of Russia and more than 350 major cities across the country. The launch of the Unified Digital Communications Platform showcases new opportunities in Russia's media market and ensures the image promotion of our country both domestically and internationally, emphasized the owner and CEO of the MAER media holding, Konstantin Mayor.
"We take pride in the fact that our holding is recognized as one of the most resilient media channels. Our large-format screens shape the atmosphere on the streets and transform the urban landscape of Moscow and regional capitals. Today, we are announcing the launch of a unified digital communications platform that integrates outdoor screens, a media network, and screens in order pickup points and restaurants. The audience of the new platform has reached 55 million people per month. A large number of Russians now have the opportunity to learn about news of national importance — whether it be the feats of our soldiers, our cosmonauts, our scientists, our volunteers, or our entrepreneurs," emphasized Konstantin Mayor.
The MAER media holding broadcasts economic and political events, as well as the most important information about the work of the Government of the Russian Federation. The company has also acquired the internet holding 1MI. The MAER team has expanded with 350 journalists from 27 media outlets and 200 social media communities, reaching a total audience of 20 million people per month.
Among the media holding’s social projects is the first-ever nighttime live broadcast of a rocket launch from the Baikonur Cosmodrome, which was streamed across 250 media platforms throughout Russia — from Moscow to Vladivostok. Over 8 million people witnessed this historic event.
