Everything for beauty and youth: unique Russian cosmetic brands are available at the "Department Store"
In the Department Store of the National Centre RUSSIA, alongside clothing, souvenirs, and home goods, you can find decorative and skincare cosmetics from well-known domestic brands. All products are characterized by natural ingredients, a scientific approach to production, and proven effectiveness.
The cosmetics section offers items from 25 regions. Every cream, serum, and lipstick were previously showcased at the RUSSIA EXPO and received high praise from customers. Among the most popular skincare brands are SilaPant (Altai region) and Yasya (Pskov region), which use only natural plant-based ingredients grown in ecologically clean areas of Russia.
Body care products from Mipassion (Tula region) and Secret Nuance (Vladimir region) are also customer favorites. Both brands delight with incredible scents, natural compositions, and stylish designs. Decorative cosmetics are represented by the vibrant Moscow brand Russian Beauty Guru, co-founded by Natalia Rakoch, the creator of the legendary Vivienne Sabo mascara.
In the Department Store, customers can test the cosmetics and receive professional advice from department staff.
The "Department Store" project was first introduced at the International RUSSIA EXPO. During its operation, visitors became familiar with over 100 types of folk crafts and artisanal products from across the country. The National Centre RUSSIA continues to support artisans and promote regional brands. The key idea behind the "Department Store" is the harmonious combination of traditions, new technologies, and modern design.
The National Centre RUSSIA was established by order of the President of the Russian Federation, Vladimir Putin, to preserve the legacy of the International RUSSIA EXPO and to showcase the achievements of the country and its citizens on a permanent basis. Federal government agencies, state companies, corporations, and regions take part in the Centre’s work.
The first event at the National Centre RUSSIA was the International Symposium "Inventing the Future," which welcomed more than 6,000 guests from 101 countries.
The stand of the Department Store was a key part of the INNOPROM 2025 International Industrial Exposition in Yekaterinburg.
On July 17 at 19:00, the third meeting titled "The Climate of the Future: Trends and Technological Opportunities" will take place at the National Centre RUSSIA as part of the project "Dialogues about the Future with Valery Fedorov."
At the INNOPROM 2025 International Industrial Exposition, the Department Store stand of the National Centre RUSSIA offered visitors a showcase of folk crafts.
