Growing lilies and launching a flower business: "Future in Flowers" festival will help you become a successful gardener
The flower festival continues at the International RUSSIA EXPO. This grand event delights not only with flowerbeds and art objects, but also with interesting and educational activities. From June 28 to 30, experts will share secrets of growing the most beautiful lilies and discuss how to make a flower farm successful and profitable.
LECTURE "DECORATIVE QUALITIES OF LILIES AND THEIR PROPAGATION SPECIFICS" 0+
Lilies are incredibly beautiful flowers that can become the pride of any gardener. But to achieve this, it's necessary to choose the right variety and ensure proper care for the flowers. Elena Larionova, a member of the "Moscow Florists Club" and a hereditary collector, will talk about this and much more in her lecture. Participants will learn all about the specifics of lilies, the challenges of cultivation and the secrets of hybridization.
Flower Alley, June 28, 13:00 - 14:00
ROUNDTABLE "THE FUTURE OF FLOWER FARMING" 0+
Flower business in Russia is actively developing alongside large producers, with increasing production volumes in farm enterprises. What challenges do flower growers face, and how can they be assisted? During the meeting, participants will discuss topics such as supply of planting materials, seed production, farm automation, technical equipment, agrotourism, Russian breeding and the specifics of product implementation.
Flower Alley, June 29, 12:00 - 13:30
LECTURE "HOW TO START A FLOWER FARM AND THE CHALLENGES ALONG THE WAY" 0+
Participants will learn all the nuances of starting a flower farm. Irina Konstantinovna Terekhova, head of the "Flowers Here" farm, will share her experience and talk about how a flower farm is created and operated, as well as the challenges faced by those who decide to open such a farm enterprise.
Flower Alley, June 30, 13:00 - 14:00
The stand of the Department Store was a key part of the INNOPROM 2025 International Industrial Exposition in Yekaterinburg.
On July 17 at 19:00, the third meeting titled "The Climate of the Future: Trends and Technological Opportunities" will take place at the National Centre RUSSIA as part of the project "Dialogues about the Future with Valery Fedorov."
At the INNOPROM 2025 International Industrial Exposition, the Department Store stand of the National Centre RUSSIA offered visitors a showcase of folk crafts.
