Ivan Chai. Novgorod region

Ivan Chai (botanical name — Chamerion angustifolium, also known as Ivan-Tea, fireweed, rosebay willowherb) is a perennial and fast-growing herbaceous plant widespread in many regions of the Northern Hemisphere. Ivan Chai grows in the Novgorod region, where it is collected in the pristine and protected forests of the region.

 Ivan Chai has a dense rhizome and a straight stem that reaches up to two meters in height, narrow wedge-shaped leaves, and pinkish-purple inflorescences. In summer, it can be found not only in the forest but also in gardens, as it easily adapts to both shade and open sunlight.

People have valued this plant since ancient times. The gathering of this medicinal herb takes place from mid-June to mid-July during the flowering period. In August-September, the inflorescences are covered with fluff, thin white hairs of seeds that emerge from the mature, pod-like fruits. All parts of the herb, from the flowers to the roots, are considered medicinal.

Ivan Chai is a traditional Russian beverage. The first mention of this drink in Russia dates back to manuscripts from the 12th century. According to legend, after his battle with the Crusaders, Alexander Nevsky went to a fortress and tried a drink made from the plant for the first time. After drinking the tea, he slept like a baby and woke up full of energy. Recognizing its medicinal properties, Alexander Nevsky ordered all his warriors to drink Ivan Chai.

Ivan Chai is an excellent gift for city residents. It helps reduce stress and normalize sleep, invigorates, and lifts the mood. Using wild and cultivated plants historically consumed by the inhabitants of Russia can provide a complete diet and add beneficial variety to traditional feasts.

In the Khvoyninsky district of the Novgorod region, on the banks of the Kobozha River, surrounded by a picturesque coniferous forest, lies the Yemelyanovskaya Biofactory. Endless forests, blue skies, fresh air, and distance from industrial areas and large cities define the quality of the factory's products. The factory is equipped with the latest technology, but the collection of Ivan Chai, medicinal herbs, and berries is done manually at the optimal times for each plant, and the raw materials undergo strict quality control. Modern technologies are used in fermentation, while ancient recommendations are also considered.

The Novgorod Yemelyanovskaya Biofactory was the first in Russia to receive certification as a producer of wild plants. Products made from Ivan Chai are marked with an international standard organic product label, enabling eco-products to enter the international market. The biofactory began production in 2015, with an investment of 100 million rubles. The production employs over 70 people.