Inventing the Future

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Eco-friendliness and functionality: The ROAD 737 and TOUCH MY JUTE brands at the Department Store

Eco-friendliness and functionality: The ROAD 737 and TOUCH MY JUTE brands at the Department Store
Photo: Press Office of the National Centre RUSSIA
10.02.2025

At the Department Store space, you can find accessories from manufacturers across different regions of our country. For example, bags from the Saint Petersburg-based brand The ROAD 737 and the Belgorod-based brand TOUCH MY JUTE. Their products are created with a special focus on versatility, quality, and an eco-friendly approach to production.

The ROAD 737 brand, originating from Saint Petersburg, offers bags made of genuine leather, produced in its own manufacturing facility. This ensures quality control at every stage and allows for more favorable prices for customers. The assortment includes both everyday models and premium segment bags, and all brand products come with a 365-day warranty.

ROAD 737 focuses on the versatility of its products. Thanks to high-quality materials and classic shapes, the brand’s bags fit seamlessly into any wardrobe, complementing business, sporty, or casual styles. The assortment also includes travel bags. Despite its commitment to classic designs, some bags are crafted in line with seasonal fashion trends.

Another key principle of the company is its involvement in charity. Up to 10% of revenue is allocated to charitable causes each month.

The founder of the Belgorod-based brand TOUCH MY JUTE, Yekaterina Orlova, had a talent for drawing, knitting, and embroidery from childhood. Later, she decided to apply her skills to creating bags made of jute — a natural textile fiber. Her first designs were simple and minimalistic, but this very simplicity resonated with customers. This is how TOUCH MY JUTE was born — a brand that emphasizes natural materials, eco-friendliness, practicality, and multifunctionality in its products.

The brand’s foundation lies in bags and wallets, but over time, the collection has expanded to include pet beds, woven baskets, dish mats, and many other practical and beautiful accessories.

"The name of our brand, TOUCH MY JUTE, speaks for itself: we want as many people as possible to experience our products. By bringing our items into the world, we make homes cozier and warmer, enhancing your style with an eco-friendly accessory that combines elegance, comfort, and multifunctionality," says Yekaterina.

As part of the fashion industry, the brand uses 99% natural materials, minimizing its impact on the environment.

Please note that the Department Store space on the second floor of National Centre RUSSIA is temporarily closed because of renovation. However, visitors of the events can still purchase folk crafts, accessories, cosmetics, and treats at another Department Store location. It is located on the first floor, near the concert hall.

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