Exquisite Yelets lace, Pokrov gingerbread and Dymkovo toys: what the regions presented at the stand of the Department Store of the National Centre RUSSIA

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The Department Store stand became a significant part of the international industrial exposition INNOPROM 2025, offering manufacturers from across Russia an opportunity to enter international markets. Regional producers showcased both traditional and contemporary goods, including designer accessories, folk crafts, groceries, and cosmetics made from natural ingredients.

Among the highlights were Dymkovo toys, unique items crafted from simbircite stone, Yelets lace, Pokrov gingerbread and many other products on display at the department store stand of the National Centre RUSSIA. 

Ulyanovsk Region

Producers from the Ulyanovsk region presented items made from simbircite, a stone that retains the traces of ancient mollusc shells—ammonites. The pattern on the stones displays a variety of yellow shades, fine pyrite veins, and occasionally cavities filled with crystals (geodes). The rock used to make these items has a unique composition typical of the region’s deposits: magnesian calcite (simbircite), aragonite, fossilised nacre (flammalite), pyrite, marl, as well as haematite, dolomite, quartz, and chabazite. 

Lipetsk Region

Visitors to the department store discovered the cultural legacy of the Lipetsk region through its iconic folk crafts, which continue to attract interest even from international partners. These included Yelets lace, created by artisans using up to 1,500 bobbins. These intricate works, combining linen, silk and cotton threads, have remained a hallmark of the region for centuries. Also popular was the Romanov toy – a unique clay whistle preserving both the warmth of the artisan’s hands and centuries-old traditions of folk creativity. 

Kirov Region

The region showcased a wide variety of folk crafts, including Vyatka painting, known for its rich colours and deep symbolism. The display featured recognisable Dymkovo toys, crafted using a technique that has been passed down for five centuries. Special attention was drawn to matryoshka dolls inlaid with rye straw, exquisite hand-crafted porcelain, and Vyatka baskets. These products not only preserve tradition but also receive a contemporary design interpretation, making them competitive in the global market. 

Vladimir Region

The Vladimir region presented products with a rich history. These included Pokrov gingerbread made according to old recipes with caramelised condensed milk and walnuts—demonstrating how gastronomic traditions can become part of modern food design. The artistic ceramics of Dymov Ceramics and the legendary Gusev crystal, with its distinctive brilliance, serve as proof that Russian crafts meet the highest international standards of quality.

Exposition results

The Department Store stand of the National Centre RUSSIA concluded its participation in INNOPROM 2025 in Yekaterinburg, held from July 7 to 10, with record-breaking results.

 For the first time, the National Centre RUSSIA participated in an offsite format, presenting a large-scale exposition dedicated to the country’s industrial achievements. The exposition brought together representatives from 60 countries, with Saudi Arabia acting as the partner country. The official delegation of the Kingdom invited the Director General of the National Centre RUSSIA, Natalia Virtuozova, to present Russian goods at INNOPROM 2026 in Riyadh. This proposal was made in response to the success of the stand, which showcased products from over 100 Russian manufacturers from 46 regions.