The collection of accessories inspired by the works of Vasily Polenov will be presented at the Department Store

In spring 2025, the collection of bags and accessories, combining the traditional artistic motifs of Vasily Polenov's works with modern design, will be showcased at the Department Store of the National Centre RUSSIA.

At the end of January, a meeting was held at the National Centre between Maria Gromyko, Deputy Head of the Department of Social Communications and Regional Interaction at the ANO DEA RUSSIA, Russian museologist and Director of the State Memorial Historical, Artistic and Natural Museum-Reserve of V.D. Polenov, Natalia Polenova, and the founder of the Kaliningrad Region-based brand Voilà Yelena Kirpicheva. 

Photo: Press Office of the National Centre RUSSIA

The participants of the meeting discussed the collaboration between the Voilà brand and the State Memorial Historical, Artistic, and Natural Museum-Reserve of V.D. Polenov. The collection presentation will take place at the Department Store of the National Centre RUSSIA. The Voilà brand has already earned recognition among customers of the Department Store at the RUSSIA EXPO and, through its participation in the project, expanded production and even opened a new sales point. 

Photo: Press Office of the National Centre RUSSIA

The presentation of the new collection is expected this spring. This year marks the 175th anniversary of Yelena Polenova’s birth — an artist, graphic designer, painter, master of decorative design, and one of the first illustrators of children’s books in Russia. Yelena Polenova is also one of the founders of the Art Nouveau style in Russian art. The presentation of the new collection is timed to coincide with her anniversary.