Conflict in pursuit of meaning: Alexei Chesnakov explains how to work in political journalism
Sharp
questions, stepping out of one’s comfort zone and, at the same time, mutual
interest — this is how Alexei Chesnakov, Professor at HSE University, described
the relationship between a politician and a journalist during a master meeting
at the Young Journalists School at the National Centre RUSSIA. According to
him, a good interview always balances between cooperation and conflict, while the
final result depends on both participants.
"A
politician and a journalist are not in a 'boss-subordinate' relationship. This
is joint work: a politician needs the journalist’s audience, while the
journalist needs substance, emotion and a position to latch on to," the
expert explained.
He recalled
that the interviewer’s task is not merely to ask polite questions, but
sometimes to deliberately "take the interviewee out of their comfort
zone" and make them say what usually remains beyond the scope of press releases.
At the same time, an overly "soft" interview with a strong newsmaker,
just like a conversation with an unprepared speaker, is equally doomed: there
will simply be no material for the audience.
Alexei
Chesnakov also noted that a high-quality political interview is always a
creative process involving both sides, where tension is acceptable but mutual
irresponsibility is not: "A journalist must keep their distance without
becoming the hero’s 'mouthpiece', while a politician must respect the audience they
are addressing through the media."
It is in
this very "mode of co-authorship", the expert emphasised, that the
kind of text or video report is born that both viewers and the participants in
the conversation remember: the journalist gets strong material, while the
politician gets a chance to be heard, not merely quoted.
Event photobank
The expert was Vadim Ampelonsky, Development Director at Synergy Corporation, journalist, PR specialist and strategic communications expert.