Creative industries will help indigenous minority peoples of the North preserve national customs
Creative
industries are becoming one of the key drivers of the country’s socio-economic
growth and the development of its northern areas. New jobs are being created in
design, traditional crafts, IT, fashion, music and cinema, export potential is
being formed, and the tourist appeal of the regions is increasing. Women play
an important role in preserving cultural heritage and, at the same time, in
creating and promoting innovative products, including educational,
technological and entrepreneurial solutions, contributing to the development of
creative industries. Experts reached these conclusions during the strategic
session "Women of the North: Traditions, Innovation, Creativity",
held as part of the II Forum of Women of the North.
The participants considered new areas in the creative industries proposed by
women of the North, successful implemented projects, what forms of support
women need to launch projects in crafts, design, media and culture, and the
role of the state, business and non-profit organisations in supporting women’s
initiatives.
Olga Shchetinina, member of the Federation Council Committee on Science, Education and Culture, emphasised that the development of creative industries is one way to preserve national customs and traditions. The Commission for the Development of Creative Industries, specially established in the Federation Council, provides active support in organising and promoting creative initiatives. The senator noted that artisans know how to create their product, but do not always understand how to bring it to market, become entrepreneurs and sell it profitably.
The parliamentarian named digitalisation as another important area in the development of the creative economy. According to her, the internet makes it easier for other regions to learn about the products of indigenous minority peoples. At the same time, as digital platforms develop, issues related to intellectual property protection will also be addressed. Olga Shchetinina emphasised that it is important to create conditions for promoting goods on online platforms, including reducing commission fees and verifying the authenticity of products so that counterfeit goods are not sold on such platforms.
The development of creative industries gives representatives of indigenous minority peoples the opportunity to fulfil their potential and receive additional income. This work is coordinated by the Ministry for the Development of the Far East and the Arctic, helping to redistribute areas of the creative economy. Deputy Minister Elvira Nurgaliyeva noted that it is important to agree on the division of functions between regions in order to avoid the emergence of many small, non-competitive products in one area, for example in cinema or IT.
The event was attended by Russian senators, Deputy Minister of Industry and
Trade of the Russian Federation Yekaterina Priyezzheva and representatives of
Russian regions.
Event photobank
The II Forum of Women of the North,opens up new prospects for the development of indigenous communities, for business and, of course, for supporting women working in the macroregion.
Guests can purchase contemporary wooden items created in the traditions of folk crafts from different regions of the country, from Siberia to the Moscow Region.
During the discussion, participants will discuss the development of feedback mechanisms and the strengthening of deputies’ role as a link between society and the authorities.
