Open shows of Russian brands continue at the RUSSIA EXPO as part of Moscow Fashion Week

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Open shows of Russian brands continue at the RUSSIA EXPO as part of Moscow Fashion Week. Pavilion No. 75 became a platform where seven talented designers from St. Petersburg, Komsomolsk-on-Amur, Kostroma, Ivanovo, Tambov, Krasnoyarsk and Novosibirsk demonstrated their collections.

A.lilium (St. Petersburg)

The third day of the Moscow Fashion Week in the Cultural Projects Zone of the RUSSIA EXPO, in Pavilion No. 75 of VDNH opened with a show by St. Petersburg designer Anastasia Yaguzhinskaya. The women's collection of the A.lilium brand was based on a fitted jacket and its variations: a spencer jacket, a long vest or a dress jacket. On the catwalk models showed sets with tulle and guipure skirts, complex voluminous or deconstructed sleeves, which alternated with tight dresses decorated with wide fringe and pins.

BRAND BRAMA (Komsomolsk-on-Amur)

Under the accompaniment of a live performance by singer Sofia Brinz, BRAND BRAMA presented clothes combining futuristic style, cyberpunk aesthetics and anime culture. The designer and founder of the brand is Tatiana Bramaretskaya from monsoon Komsomolsk-on-Amur. Perhaps that's why BRAND BRAMA specializes in the production of original jackets and pants, which are not afraid of neither rain nor wind. The collection consisted of functional sets for men and women, emphasizing individuality: bold geometric shapes, an abundance of color and prints, non-standard lines, technological details and innovative materials.

ALISIA FIORI (Kostroma)

Alisia Fiori is a brand of women's and children's clothing from Kostroma. Designer Irina Sharova took school uniforms for girls and teenagers and office feminine clothes as a basis, paying special attention to the quality of materials. This season 40 timeless models were presented - flying dresses with floral print and flounces, A-silhouette dresses of different length with voluminous sleeves. The collection was created using mostly natural fabrics, linen and cotton, as well as recycled blended materials in accordance with the ideas of sustainable fashion.

DIMA KUSTIKOV (Ivanovo)

"Collection-Fantasy No. 1" from the DIMA KUSTIKOV brand is a predominantly masculine collection with occasional feminine imagery. Dima Kustikov, a designer from Ivanovo, has rethought the modern problem of self-determination. Deconstruction, experiments with form, mixing textures and author's prints, denim with contrast stitching, customization techniques turned into a fashionable artistic statement with an appeal to the younger generation. Contrasting makeup, disheveled hair and free gait of the models also added to the special mood of the collection.

Lyubov Miloserdova (Tambov)

The collection "Rachmaninoff. Inspiration" is a collaboration of clothing designer Lyubov Miloserdova from Tambov and opera singer Tatyana Abdulina, who were united by their love for the great composer's work. A fusion of music and fashion became feminine cocktail and evening looks based on the play of textures and layering. Delicate color palette and original forms of puffy sleeves refer to the biography of Sergei Rachmaninoff, who for many years was given white lilac flowers by his secret admirer. That's why the show was opened by a model in a snow-white double suit. Classic images were alternated with theatrical and dramatic, but all of them were imbued with lightness and sensuality.

Anita Leskova (Krasnoyarsk)

Anita Leskova is a brand from the Siberian city of Krasnoyarsk, which exists since 2010.  During the fashion show models performed interactive actions imitating movements from children's outdoor games. The main colors were black and white with rare red accents. The abundance of lacquered materials, transparent mesh and tulle helped to create memorable playful images, complemented by conceptual elements: belt, bag, bolt earrings, mono-earrings. These accessories were made especially for the show by the designer-partner Daria Semyonova.

SVETLANA SHPADYREVA (Novosibirsk)

The young Novosibirsk brand Svetlana Shpadyreva closed the third day of shows during Moscow Fashion Week at the International RUSSIA EXPO in Pavilion No. 75 of VDNH. Founder and designer Svetlana Shpadyreva adheres to the idea of sustainable fashion and turns men's suits that were not noticed by the customer into hot women's looks. The trend for a jacket from a man's shoulder got a new reading: deconstruction, complex shape, decoration with flounces, contrast inserts helped to create a new elegant classic. Men's pants turned into long skirts with high slits. One of the bright looks was a wide skirt, completely made in patchwork technique from multicolored denim. The outfits were complemented with berets. The whole collection epitomizes the brand's philosophy: careful consumption is a reflection of the new world.

Shows of more than 50 brands from 36 Russian cities are held at the RUSSIA EXPO from March 2 to 8. You can also watch live broadcasts of the shows on the official website of Moscow Fashion Week. Recordings of the shows are available in the official VKontakte community.

The final gala show will be held on March 8 - the best works will be presented by students of Russian fashion schools, including Kosygin Russian State University, Moscow Art and Industry Institute, National Institute of Design and METRICS Online Academy of Branding and Design. The event will be attended by the ethnic music band OTYKEN, which unites representatives of the indigenous peoples of Russia - Chulym, Ket, Selkup, Khakass and Dolgan.