Because we are family: Rostelecom launches a social movie project

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In the Year of the Family, Rostelecom launches a new social movie project “Because We Are Family”. The main characters will be ordinary people who will tell the innermost things about themselves and their families.

Rostelecom will turn the touching stories of ordinary people into movie revelations - mini-films at the intersection of documentary journalism, psychology and feature films. Before the start of the project, a dance flash mob to the anthem of the Year of the Family “The Main Thing is Family”, performed by Russian singer and composer Irina Dubtsova, took place at Rostelecom's stand at the International RUSSIA EXPO.

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As a friend of the Year of the Family, I participate in the most colorful, large-scale cultural events dedicated to this initiative. The flash mob is one of such projects. It united people of different ages, there was an atmosphere of celebration, unity and common joy. For the participants, the dance flash mob became an interesting event that left vivid impressions and pleasant joint memories. Russia now has more than 24.5 million families, and this large number continues to grow. The flash mob as part of the big social movie project “Because We Are Family” is designed to support Russian families and traditions in the Year of the Family

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Twice a week, the Wink cinema-lecture hall (a joint venture of Rostelecom and National Media Group) at the RUSSIA EXPO will turn into a live movie studio where everyone can share their innermost feelings and thoughts about their relatives and friends. From these stories, the "Because We Are Family" studio will create mini-movies up to 4 minutes long with poignant personal confessions. The movies will not have professional actors, scripts and directing. Instead, they will be stories that everyone can understand, worldly wisdom and an attempt to make sense of complex feelings. The leading roles belong to the invisible heroes of their own families. Often self-doubting good moms and dads, husbands, wives, brothers and sisters: everyone who tries to protect the family and serve as an example to their children.

Movie revelations of our heroes will be posted on the project website, where you can support the participants or send an e-mail card to your family and friends with the most precious words. Everyone can become a hero of the movie revelation, just fill out the form on the website rostelecom-semya.ru and pass the selection. Filming will last from May 16 to July 4, 2024.