Because we are family: Rostelecom launches a social movie project at the Exposition
In the Year of the Family, Rostelecom launches a new
social movie project "Because We Are Family".
The main heroes will be ordinary people who will share personal stories about
themselves and their families. Rostelecom will turn their touching stories into
movie revelations - mini-films at the intersection of documentary journalism,
psychology and feature films. Before the launch of the project, a dance flashmob to the anthem of the Year of the Family "The Main Thing is Family"
performed by Russian singer and composer Irina Dubtsova took place at the
Rostelecom stand at the International RUSSIA EXPO EXPO.
Twice a week, the Wink cinema-lecture hall (a joint
venture of Rostelecom and National Media Group) at the RUSSIA EXPO will turn
into a live movie studio where everyone will be able to share their innermost
feelings and thoughts about their relatives and friends. The studio "Because
We Are Family" will create mini-movies up to four minutes long with
poignant personal confessions from these stories. The movies will not have
professional actors, scripts and directing. Instead, they will be stories that
everyone can understand, worldly wisdom and an attempt to make sense of complex
feelings. The main roles will be played by the invisible heroes of their own
families. Often self-doubting good moms and dads, husbands, wives, brothers and
sisters: everyone who tries to protect the family and serve as an example to
their children. Everyone can become a hero of the movie revelation, just fill
out the questionnaire on the website and pass the
selection. Filming will last from May 16 to July 4, 2024.
"We really liked the idea of this movie project
and its unique, live format with personal stories of the heroes. Honest content
always evokes interest and trust in viewers. And, perhaps, these mini-movies
will be of real use to someone, will give valuable hints and support. We will
definitely show the most interesting clips on the official resources of the
National Projects of Russia, - said Sofia Malyavina, General Director of ANO
National Priorities. - And we will be glad to see Rostelecom's team among the
participants of the special nomination of the Our Contribution National Award
dedicated to the Year of the Family. In the new award season, we plan to
separately recognize media projects and communication campaigns united by a
common idea: "Family is a foothold and a source of happiness".
The movie revelations of our heroes will be posted on
the project website, where you can support the participants or send an e-mail
postcard to your family and friends with the most precious words. For this
purpose, a special constructor has been created on the site, which allows you
to upload an image and write the text of the postcard or choose it from
ready-made templates.
Anastasia Zvyagina, Deputy Director General of the
RUSSIA EXPO, noted that the implementation of this project on the platforms of
the Exposition is a logical and consistent decision, as this is where families
from all over RUSSIA EXPO gather.
"Our Exposition is the main family place of the
country. It is here that the live movie studio “Because We Are Family"
will open. In light of the Year of the Family taking place in Russia, which was
launched by Russian President Vladimir Putin at our Exposition, this project is
of particular importance. We are grateful to Rostelecom for such a bright and
unusual initiative," said Anastasia Zvyagina.
Singer and composer Irina Dubtsova, who sang the
anthem of the Year of the Family "The Main Thing is Family" said that
she believes that the flash mob held at the Exposition in honor of the launch
of the film project helped Russian families to get even closer and get
unforgettable emotions.
"As a friend of the Year of the Family, I
participate in the most colorful, large-scale cultural events timed to coincide
with this initiative. The flash mob is one of such projects. It united people
of different ages, and there was an atmosphere of festivity, unity and common
joy. For the participants, the dance flash mob became an interesting event that
left vivid impressions and pleasant joint memories. Russia now has more than
24.5 million families, and this large number continues to grow. The flash mob as
a part of the big social movie project "Because We Are Family" is
called to support Russian families and traditions in the Year of Family,"
said Irina Dubtsova.
According to Kira Kiryukhina, Vice President for
External Communications of Rostelecom, the movie project is of great social
significance and is able to touch the most sensitive corners of the soul.
"Rostelecom is technology for everyone, and we
decided to show the importance of family values through everyday work for the
benefit of the family. The new social movie project will give everyone an
opportunity to say the most important words to their relatives and friends.
Open conversations about feelings help to find support, to appreciate daily
care and sometimes to see real love. Everyone has a story about something they
don't talk about out loud: either they don't have time, or it's too late, or "it's
obvious". But if you do decide to tell about yourself and your family, we
will support you and listen to you with warmth and attention. Your stories can
make someone happier or even save someone's life. We are waiting for you in our
live movie studio "Because We Are Family. Your feelings are important!"
noted Kira Kiryukhina.
As part of the "Because We Are Family"
project, Russian Post together with Rostelecom issued a special series of
postcards dedicated to caring for loved ones. In the "World of Digit"
pavilion at the Russian Post booth, you will be able to sign and send a real
postcard free of charge. More themed postcards can be found in the "Because
We Are Family" section of the Post Market service.
The partners of the project are: the Ministry of
Digitization of Russia, the ANO "National Priorities", the organizing
committee of the Year of the Family, Russian Post, and the RUSSIA EXPO. Project
hashtag is #потомучтомысемья (#becausewearefamily).
Address of the live movie studio at the RUSSIA EXPO:
Moscow, VDNH, Pavilion E, exposition "World of Digit", Wink cinema
(pavilion next to the Friendship of Peoples fountain). Admission is free.
