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Presentation of the "Novorossiya" collectible scarf by Anna Danilova was held at the National Centre RUSSIA

Presentation of the "Novorossiya" collectible scarf by Anna Danilova was held at the National Centre RUSSIA
Photo: Press service of the "Russian Land" charitable foundation
31.05.2025

On May 31, the "Novorossiya" collectible scarf, created by the President of the charitable foundation "Russian Land" and author of the international campaign "Blue Scarf of Victory," Anna Danilova, was presented in the "Space of Opportunities" at the National Centre RUSSIA.

The project was carried out in collaboration with the Russian Military Historical Society and with the participation of Alexander Malkevich, member of the Presidential Council for Civil Society and Human Rights, with the support of the Senezh Management Workshop under the presidential platform ANO "Russia – Land of Opportunity."

The event, timed to coincide with International Children’s Day, brought together young participants – schoolchildren, cadets, and future servicemen. In the format of a historical lesson through art, guests became acquainted with the rich legacy of Novorossiya.

Scarf author Anna Danilova emphasised the importance of cultivating historical memory among young people. 

Photo: Press service of the "Russian Land" charitable foundation

"I am convinced that in order to build a strong and conscious future, it is essential to preserve and pass on historical memory from generation to generation. History is not just a set of facts from the past; it is the foundation on which our identity, our culture, our understanding of the world rest. And I believe that this memory can be preserved not only in museums and archives but also in new, modern, and inspiring forms," said Anna Danilova.

The "Novorossiya" collectible scarf is a work of art dedicated to the 260th anniversary of the establishment of the Novorossiya Governorate. It features historical maps from the eras of Catherine II and Nicholas II, as well as contemporary outlines of territories that have rejoined Russia. At the centre is a double-headed eagle – a symbol of Russian statehood – while the colour palette, ranging from sandy yellow to turquoise, refers to the steppes and the Black Sea, symbolising peace, stability, and continuity.

A special guest of the event was journalist, television presenter, and public figure Alexander Malkevich, who shared personal experiences related to the region and spoke about the historical significance of Novorossiya in the context of modern Russia. 

Photo: Press service of the "Russian Land" charitable foundation

Also joining the discussion were Sergei Kuzovnikov, Strategy Director and Adviser to the Director General of TASS, and Artyom Boldyrev, a member of the "Veterans of the Special Military Operation Association" of Moscow and an employee of the First City Clinical Hospital named after N.I. Pirogov. At the beginning of the special military operation, he volunteered on the front line, where, as part of a special purpose medical unit, he provided aid to the wounded on the Kherson front. Over two short-term contracts, more than 5,000 people passed through his hands.

Speakers also included representatives of the Russian Military Historical Society and the Senezh Management Workshop, who emphasised the role of cultural and educational initiatives in strengthening civic identity and patriotism.

The presentation in the "Space of Opportunities" became an example of how historical legacy can be transmitted through modern forms and become part of a vibrant intergenerational dialogue.

The "Space of Opportunities" is the result of joint work by the country’s major public organisations: the Movement of the First, Rosmolodezh, the "Russia – Land of Opportunity" platform, the Russian society Znanie, and the National Centre RUSSIA.

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