Craft as an impression: Tagil painting and Udmurt weaving demonstrated at the National Centre RUSSIA stand within the INNOPROM 2025 exposition

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On July 7, at the RUSSIA Department Store stand at the International Industrial Exposition INNOPROM 2025, guests were shown traditional crafts of our country — Tagil painting and Udmurt weaving. These events became part of the thematic day "Create emotions!" and aroused keen interest among the exposition visitors.

Guests became acquainted with the calling card of the Sverdlovsk region — the art of Ural lacquer painting, which originated in the 1740s. This technique combines precision, colour, movement, and memory of generations. Each tray is like a small chronicle, written with a brush.

Ural artist Nadezhda Lobanova, with 30 years of experience, demonstrated how to paint flowers on metal using Tagil painting technique.

"Ural painting uses the double-stroke technique, meaning the brush takes two colours of oil paint at once. This makes the drawing look three-dimensional. Images of flowers, fruits and berries are applied to the trays," noted Nadezhda Lobanova.

Tagil painting is not simply a pattern, it is an art born in Demidov workshops that has become a national pride of Russia. Thanks to the efforts of craftsmen, the tradition lives on and inspires a new generation of artists and designers.

Another participant at the the National Centre RUSSIA Department Store stand was master of folk artistic crafts from the Udmurt Republic, Larisa Talanova. She demonstrated the process of hand weaving. Before the viewers' eyes, she wove napkins and handbags using ancient Udmurt ornaments passed down from generation to generation.

Visitors saw a weaving loom, elements of national costume, woven products, and video materials revealing the depth and beauty of Udmurt craft culture. This is not simply a technique — it is the language of pattern through which the values of the people, their way of life, and rhythm of life are transmitted.

The demonstrations of traditional crafts became an important part of the National Centre RUSSIA's mission at the International Industrial Exposition INNOPROM — to show how local crafts become part of a great modern Russia, where culture, entrepreneurship, and style unite in a single chain of impressions.

The National Centre RUSSIA is participating in the INNOPROM exposition for the first time, presenting not only projects of the future, but also the profound meanings of the present. Through craft — to identity, through emotions — to sustainable models of growth.

The National Centre RUSSIA Department Store stand launched sales at the INNOPROM 2025 exposition in Yekaterinburg on July 7.

For guests of the National Centre RUSSIA Department Store stand, unique goods and products from 90 Russian manufacturers from 46 regions of our country are presented. Visitors can purchase any item they like. The exposition is organised according to four thematic directions. The "Groceries" section presents gastronomic brands of the regions. In the "Accessories" zone, one can see original jewellery and wardrobe items created by contemporary designers using traditional motifs. In the thematic track "Folk Crafts and Handicrafts," a special place is occupied by items decorated with Khokhloma, Gzhel and other types of painting that have already become calling cards of the regions. In the "Cosmetics" zone, unique products made from natural components are presented, developed according to ancient recipes using modern technologies.