Seventh season of "Adventure Horizon" presented at the Primorye branch of the National Centre RUSSIA

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On 2 October, at the Primorye branch of the National Centre RUSSIA, the Red Media TV company presented the seventh season of the programme "Adventure Horizon", filmed in Primorye, as well as the multiplatform project "Tochka.rf", and also donated 50 camera traps to the administration of the "Land of the Leopard" nature reserves. Red Media will become a guardian of one of the Far Eastern leopards and will choose a name for it.

The programme "Adventure Horizon", aired on the TV channel "Tochka.rf" (produced by Red Media), introduces viewers to unique tourist routes across Russia. The seventh season was filmed this summer in the Primorye region with the support of the regional Tourist Information Centre (Visit Primorye). A significant part of the filming took place in the reserves and national park of the "Land of the Leopard" federal institution.

Irina Dorogan, General Producer of thematic channels at Red Media, admitted: "We are captivated by Vladivostok and your region. What we have seen in these days has stayed in our hearts. We are very happy that the new season was filmed here."

She expressed the hope that viewers, after watching the seventh season, will be inspired to travel to Primorye.

Stanislav Rumyantsev, the host of the programme, shared his impressions of the filming: "In Primorye we were in a submarine, tried surfing, rode ATVs through protected areas, visited the Leopard Cave, and went diving. The most vivid impressions came from the aquarium and the meeting with Misha the walrus and the penguins. And, of course, the seafood — I will miss it constantly now." 

Representatives of Red Media handed over 50 camera traps to the "Land of the Leopard" administration as part of the company’s annual environmental initiative, launched in 2021. This eco-project grew out of the "Adventure Horizon" series, episodes of which are also filmed in protected areas of the regions.

"When we were filming the first seasons, we realised how important the scientific work of the reserve staff was and how passionate they are about their mission. We wanted to support them, and that is how our environmental initiative was born. Today 'Land of the Leopard' has joined it," said Konstantin Shumilo, Deputy Director of the Marketing Department of Red Media.

Maria Okulova, Deputy Director for Environmental Education at "Land of the Leopard", admitted that the equipment arrived just in time.

"Just a week before learning of your initiative, we were discussing the need to replace our camera traps. And then came the news that you were ready to donate them. This is wonderful! Thanks to such systems, we will not only be able to conduct monitoring but also share unique footage with a wide audience," she stressed.

In response, Maria Okulova suggested that Red Media staff become guardians of one of the Far Eastern leopards and give it a name. The TV company’s employees gladly agreed.  

The Ministry of Tourism and the Tourist Information Centre of the region are eager to support journalists in promoting the region’s tourism potential.

"We are glad that in the summer we were able to give our colleagues a worthy introduction to the region," said Natalia Naboychenko, Minister of Tourism of the Primorye region.

She emphasised that not only the south but also the north of the region is rich in unique nature, and invited the TV company to return and film the next season in its northern part.

Philipp Shutov, Deputy Minister of Forestry of the Primorye region, supported Natalia Naboychenko and added that real taiga awaits guests in the north of Primorye. "There are no leopards there, but you can encounter tigers. We will gladly arrange for you to visit places that are no less fascinating," he said.

Red Media also presented the multimedia platform Tochka.rf, which includes the TV channel of the same name and a mobile application.

"The new website tochka.rf is already live, along with a mobile app that allows anyone to plan their journey. Its key feature is that it can work without the internet," shared Konstantin Shumilo.

The seventh season of the programme "Adventure Horizon", filmed in the Primorye region, will premiere on the Tochka.rf channel on 14 October at 19:00.