The SHUM Award public voting has begun: winners will be announced on December 4 at the National Centre RUSSIA

The final stage of the SHUM Award brings together 75 media professionals from various regions of Russia. During the voting period, anyone can support participants competing in 11 nominations. People can select their favorites until December 1 on the Award's VKontakte page. The winners will be announced on December 4 at the National Centre RUSSIA.

"To attract truly strong and talented young people, we held dozens of meetings at universities across the country, talking about SHUM’s opportunities. We organized unique blog tours with award participants: visiting the ATOM Museum, hosting the first-ever blog tour in the LPR and DPR, and even traveling to the Baikonur Cosmodrome to witness a rocket launch. Ahead, we plan a blog tour to the Beloyarsk NPP. These incredible opportunities were available to young media professionals right from the application stage," noted Tatiana Mandrykina, Head of the Year-Round Youth Educational Centre of Rosmolodezh "SHUM" (which can be translated as "NOISE").

On December 4 at the National Centre RUSSIA, during the final stage, the finalists will present their projects to experts for evaluation. The award winners will receive cash prizes of 750,000 rubles each, along with bonuses and gifts from partners, including internships, participation in educational programs, and involvement in major media projects. 

The award ceremony is open to all interested attendees with prior registration via the provided link. Guests will enjoy networking with media specialists, vibrant photo zones, and content creation spots. The event will feature honored guests, media industry experts, prominent journalists, SHUM ambassadors, and artists, including NANSI & SIDOROV, Yegor Ship, GUMA, Antoha MC, LYRIQ, and more. 

"Applications for the 'Our People' category came from various Russian regions, covering topics from the unique cultural heritage of contestants' regions to vibrant media projects about interethnic relations, preservation of cultural monuments, and more. Participants' work reaffirms that journalists and media professionals must master diverse skills: shooting and editing videos, creating photo content, analyzing and reflecting, ensuring quality interpretation and verification of information, building strategies, and staying relevant. SHUM is already a significant community and an exchange of media practices. I am confident that participants will continue engaging even after the results are announced," shared Roman Karmanov, SHUM ambassador, expert for the 'Our People' category, and Director General of the Presidential Fund for Cultural Initiatives.

The finalists were selected by an expert council comprising 70 representatives from the media and journalism industries. During the application phase, over 10,000 submissions were received, of which approximately 1,500 underwent initial evaluation. 

Ambassadors and partners actively supported the application campaign. The ambassadors include Ernest Matskevichus, host of the "Vesti" program on the Rossiya 1 channel and director of the Media Institute at Higher School of Economics University; Alexander Malkevich, journalist, war correspondent, and author of "Summary with Malkevich" on TV-3; NANSI & SIDOROV, popular bloggers and musicians, married couple, hosts of the show "Po Kaverochku" on the VK Video platform; Dmitry Beskromny, CEO of bQ Group communication digital agency, author of the "Digital Producer" program at HSE University, and author of the Telegram channel "Beskromny"; Anton Ivanov, editor-in-chief of Men Today; Alexei Parfun, co-founder of ReFace Technology, Vice President of AKAR, Co-chairman of the AI Committee, Media Manager of Russia 2020, and a participant in the Top 1000 Russian Managers ranking; Yegor Ship, artist from Black Star label; Kirill Didenok, digital producer, blogger, founder of the music publishing house DNK Music, founder of the communication agency DIDENOK TEAM, and a member of the Academic Council for "Media Communications" at the Higher School of Economics; Sergei Malozemov, host of "Tech Wonder" and "Living Food" popular science shows on NTV channel; Roman Karmanov, Director General of the Presidential Fund for Cultural Initiatives; and Pasha Mavridi, general producer and editor-in-chief of "News of the First," host and correspondent of the Friday TV channel, host of the Saturday TV channel, chief editor of the news department at TNT MUSIC, and editor-in-chief of POPCAKE.

 In addition to the in-person stage and awards ceremony, the SHUM Centre Lecture Hall will be open from 13:00 to 18:00 at the National Centre RUSSIA. Visitors can learn about the centre's programs, participate in raffles, and attend masterclasses led by the award ambassadors. Separate registration via the provided link is required to join the educational program.

The award is organized by the Federal Agency for Youth Affairs (Rosmolodezh) and the Government of the Kaliningrad Region, represented by the Ministry of Youth Policy. The founding organization is ANO "Festival Directorate." The award's general partner is the Rosatom State Corporation, its strategic partner is VK, and the official partner is the media holding Rambler&Co.

"SHUM" is a year-round youth educational centre, a joint project by Rosmolodezh and the Government of the Kaliningrad Region. The centre hosts the annual forum of the same name, and starting from 2024, the SHUM Youth Media and Journalism Award.

The National Centre RUSSIA was established by order of the President of the Russian Federation, Vladimir Putin, to preserve the legacy of the International RUSSIA EXPO and to showcase the achievements of the country and its citizens on a permanent basis. Federal government agencies, state companies, corporations, and regions take part in the Centre’s work.

The National Centre RUSSIA is located at 14 Krasnopresnenskaya Embankment, Moscow. The Centre is open from 10:00 to 20:00 every day except Monday.