Products by winners of the "Know Ours" contest are showcased at the Department Store of the National Centre RUSSIA
Cosmetics, crystal, designer accessories and other products by brands that have won the "Know Ours" ("Znay Nashykh") contest are available at the Department Store of the National Centre RUSSIA. Behind each item are family workshops, young teams and enterprises which, by developing their production, make a significant contribution to the life of their region and to the country’s economy.
The "Know Ours" contest is a nationwide programme supporting growing Russian brands, established by a decree of the President of Russia. The initiators of the contest are the Agency for Strategic Initiatives, the Roscongress Foundation and VEB.RF. In 2025, the third season of "Know Ours" was held. During the selection process, the organisers received around 25,000 applications from 14,200 brands representing all regions of Russia. The contest covers a wide range of areas, from food and consumer goods to information and high technologies, as well as creative industries.
Winning the contest or reaching the final stage means that a brand has passed a rigorous expert selection. The presence of these products in the Department Store RUSSIA is the result of comprehensive work to identify and support strong Russian companies. Here, visitors can see how regional projects become brands that are recognised and appreciated across the country.
A separate section of the exposition is dedicated to beauty and personal care. The selective peptide skincare line DE CODE is aimed at a young audience and proposes viewing skincare as an individual "code" tailored to one’s lifestyle. Krasnopolyanskaya Kosmetika (Krasnopolyanskaya Cosmetics) and Krymskaya Roza (Crimean Rose) continue the traditions of natural cosmetology: the former relies on its own organic farm, while the latter draws on many years of experience in essential oil production in Crimea. The Russian brand RBG (Russian Beauty Guru), created by an internationally recognised beauty expert, combines decorative and skincare products, while CHA U KAO brings a vivid visual language and theatrical aesthetics to personal care.
Home and interior products reflect another important focus of the contest, a thoughtful approach to everyday surroundings. MoMo for home offers home textiles that combine tactile comfort with carefully considered design. The Gusev Crystal Factory demonstrates the continuity of the Russian school of master craftsmen: handmade crystal preserves tradition while fitting organically into a contemporary interior. Dymov Ceramics combines traditional techniques with modern forms, while Svoy Design treats interior objects as a way to speak about values and emotions embedded in things.
The Department Store of the National Centre RUSSIA also features brands working at the intersection of craft and art. Lukomorye creates handmade ceramics inspired by Russian fairy tales and folklore. INCRUA combines the traditions of Mordovia with contemporary design, using natural materials and local motifs. Sibirskiy Kedr (Siberian Cedar) shows how the gifts of Siberian nature and pine nuts can become the basis for natural products with a careful approach to raw materials.
Accessories and fashion complete the picture. Russkiye v Mode (Russians in Fashion) works with silk scarves and shawls whose prints reflect Russia’s cultural codes, from folk ornament to the avant-garde. VUA-LYA (Voila) combines clothing and accessories with original prints and imagery inspired by Kaliningrad.
Products by winners of the "Know Ours" contest presented at the Department Store RUSSIA demonstrate how Russian branded products are developing today. They bring together quality, design, respect for tradition and a modern language of communication with the customer.
There will be one maintenance day at the National Centre RUSSIA next week — 19 January.
More than 12,000 people saw the production live, while the online version was watched by over 3.5 million viewers.
