The winners of the fourth season of the All-Russian project "TopBLOG" were announced at the National Centre RUSSIA

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At the National Centre RUSSIA, the winners of the fourth season of the All-Russian project "TopBLOG" were announced. This initiative is part of the presidential platform "Russia — Land of Opportunity," which is being implemented since 2020 under the federal project "Social Lifts for Everyone," a part of the national project "Education." There are 36 participants from 23 different regions of Russia among the most promising social media bloggers in the country.

The first educational project for bloggers in Russia has brought together over 220,000 people in four years. Participants gain access to an educational program led by media leaders, opportunities for experience exchange, the implementation of collaborative creative projects with like-minded individuals, and participation in large-scale events and blog tours across Russian regions.

The final event of the fourth season was the grand Media Forum in Moscow, which brought together content creators and authors who stood out the most in the "TopBLOG" project in 2024. The bloggers were offered an extensive business, educational, cultural, and sightseeing program. The closing ceremony of the project’s final took place at the National Centre RUSSIA.

The content creators were welcomed by Sergei Novikov, Chief of the Presidential Directorate for Social Projects. 

"The 'TopBLOG' project, launched by the presidential platform 'Russia — Land of Opportunity' in 2020, helps promising authors professionally grow, strengthening traditional Russian values and creating useful, socially-oriented content. The people in this room are united by a global idea — to develop blogging in Russia and inspire society, helping to shape a conscious and responsive future for the people of our country. I’m sure that you all have many new, bright, and powerful discoveries and achievements ahead, as well as millions of devoted followers. I wish the 'TopBLOG' family inspiration and further development!" said Sergei Novikov.

The culmination of the event was the grand awards ceremony for the winners of the fourth season of the All-Russian project "TopBLOG." This included 36 promising bloggers from 23 regions of the country, creating socially significant content aligned with the agenda of modern Russia. Within the framework of the competition, they worked on media cases across 12 thematic special nominations, each presented by a major partner organization. An additional 13 participants were awarded special prizes. 

"In the 'Special Nominations 2.0' contest, the authors showcased their work on various topics, including science and education, sports, culture, travel, family values, media, economics, sustainable development, and modern technologies. For several months, the participants completed tasks set by the partners, attended educational sessions, analyzed their target audience, and created engaging content. I am grateful to the participants of 'TopBLOG' and the project's partners for the love and dedication you put into developing the blogosphere. You are the voices that influence minds and hearts, inspire and unite people," said Andrei Betin, Executive Director of ANO "Russia —Land of Opportunity" and Rector of Senezh Management Workshop.

Together with the presidential platform "Russia — Land of Opportunity," partners and holders of special nominations included Rosatom State Corporation, the Presidential Academy, the Ministry of Science and Higher Education of the Russian Federation, the multi-format scientific and educational project SEARCH, the production centre INSIGHT PEOPLE, the animation studio Soyuzmultfilm, the educational holding Skillbox, and the strategic communications consulting agency K2.

Along with the status of winner of the first educational project for bloggers in Russia, participants received new career opportunities and a prize fund of over 15 million rubles from the partners. These include blog production grants of up to one million rubles, signing resident contracts, participation in show filming on federal TV channels, series, and advertising campaigns, internships, and much more. 

The project partners made the participants' media internship dreams come true by presenting "Happy Envelopes," which contained media wishes from the best participants of the 2024 educational program of the project.

TopBLOGgers were also congratulated by popular artists — ST, MIRAVI, MIA BOYKA, Andrei Grizzly, Stas More, Anton Tokarev, Pasha Rudenko. The ceremony broadcast is available to watch on VK Video.

The National Centre RUSSIA was established by order of the President of the Russian Federation, Vladimir Putin, to preserve the legacy of the International RUSSIA EXPO and to showcase the achievements of the country and its citizens on a permanent basis. Federal government agencies, state companies, corporations, and regions take part in the Centre’s work.

The National Centre RUSSIA is located at 14 Krasnopresnenskaya Embankment, Moscow. The Centre is open from 10:00 to 20:00 every day except Monday.