Inventing the Future

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Magic begins with the wrapping: a unique gift-wrapping station opens at the Department Store of the National Centre RUSSIA

Magic begins with the wrapping: a unique gift-wrapping station opens at the Department Store of the National Centre RUSSIA
Photo: Press Office of the National Centre RUSSIA
12.20.2025

On the eve of the country’s main family holiday, the Department Store of the National Centre RUSSIA is giving guests another reason to celebrate: on 20 December, the Gift-Wrapping Station was launched. This unique service helps turn any purchase into a small masterpiece with its own character and story.

Guests are welcomed by master decorators with extensive experience in gift presentation. Your task is simply to choose a souvenir, a home décor item, a fashion accessory, or any other special gift and share a few details about the recipient. From that moment, the magic begins: the purchase acquires a personal touch, wrapped in exclusive packaging materials from the Department Store — luxurious branded paper and carefully selected decorative elements.

Photo: Press Office of the National Centre RUSSIA

The Gift-Wrapping Station at the Department Store RUSSIA is not a conveyor-style service, but a place where emotions are created and every wrapping process is filled with warmth and attention to detail. Gifts prepared here become a mark of the giver’s refined taste and a reflection of genuine care for the recipient. After all, stylish wrapping is the first and most vivid moment of any surprise — the one that sets the mood and creates anticipation of a miracle.

Photo: Press Office of the National Centre RUSSIA

The new project not only offers beautifully wrapped purchases, but also provides inspiration for personal festive ideas. Come and let your brightly wrapped gift become not just a beautiful object, but a warm, personal message to its recipient.

Like the Department Store RUSSIA itself, the Gift-Wrapping Station operates daily from Tuesday to Sunday, from 10:00 to 20:00. Gift wrapping is provided free of charge for purchases of 5,000 roubles or more upon presentation of the receipt. For purchases under 5,000 roubles, the service costs 1,000 roubles.

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