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The RUSSIA EXPO received an award in the "Best Communication Project" category

The RUSSIA EXPO received an award in the "Best Communication Project" category
Photo: Press Office of the National Centre RUSSIA
21.02.2025

A professional business award ceremony in the field of advertising and marketing, "Big Fish 2025," took place in Moscow. During the event, the winners of the "Results of the Year 2024" competition were announced. Readers of the marketing media Sostav.ru, together with top managers of brands, advertising agencies, and media holdings, selected the best advertisement in the country for the past year. The International RUSSIA EXPO received the award in the "Best Communication Project" category. The diploma in the "Best Leader of a Communication Project of the Year" category was awarded to the Director General of the National Centre RUSSIA, Natalia Virtuozova.

 "It is very gratifying that the RUSSIA EXPO is being recognized by the professional community. But this award rightfully belongs to all our visitors, who shared their experiences with family and friends and returned to us with their families again and again. As a result, the exposition became one of the ten most visited places on the planet, attracting over 18.5 million visitors. Now, we continue to inspire love for Russia, to speak about its achievements and beauty within the walls of the National Centre RUSSIA. We invite everyone on March 1 to the opening of our major expositions, 'Journey Across Russia' and 'The Birth of Scale,'" noted Natalia Virtuozova.

Olga Pilyavskaya-Binda, Advisor to the Director General of the National Centre RUSSIA, spoke about how communication with the partners of the RUSSIA EXPO was built.

"The foundation of our joint work and communication campaign was the idea of co-authorship. Within this concept, participants, partners, and the entire country worked together to maintain a unified visual identity, implement public and socially significant projects, and launch large-scale image campaigns. Most importantly, we succeeded in uniting hearts. Russia is its people — every citizen, their ideas, and dreams. With this vision, we move forward into the future," shared Olga Pilyavskaya-Binda

Photo: Press Office of the National Centre RUSSIA

The President of the Russian Academy of Advertising, Vladimir Filippov, highlighted the scale of the RUSSIA EXPO.

"The most large-scale event in the field of branding is, perhaps, the International RUSSIA EXPO. Branding in its broadest sense. And most importantly — branding of Russia itself. I would also like to acknowledge the effective collaboration between the industry and the state. Thank you for an excellent professional project," said Vladimir Filippov.

The selection process was conducted transparently in three stages. Public voting — where the entire advertising market participated, with 174,129 votes cast for 400 cases in 2024. The Board of Trustees — 14 industry leaders finalized the shortlists based on the results of public voting. Expert voting — in 2024, 136 advertising market leaders cast 2,921 votes for 144 cases.

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