We are from Udmurtia!

Udmurtia is a region of pristine springs, mixed forests, velvety meadows, and picturesque eco-trails; a land known for its warmth and hospitality. Here, the ancient waterways of Russia, the Kama and Vyatka rivers, originate. The landscapes are so varied and beautiful that traveling through Udmurtia feels like traversing half the world: coniferous and mixed forests, dense oak groves, rolling hills stretching to the horizon, blooming fields, mysterious lakes, and steep riverbanks with breathtaking views.

In its exposition, the region aimed to convey the key idea: it is the people—residents of this vibrant and unique republic—who shape the past, present, and future. Modern heroes of Udmurtia include athletes, gunsmiths, farmers, factory workers, cultural and scientific figures, students, mothers with many children, and many others. The republic's indisputable treasures are world-famous composer P.I. Tchaikovsky, 20th-century chief weapons designer M.T. Kalashnikov, cavalry maiden N.A. Durova, Udmurt poet Kuzebay Gerd, and many other notable personalities.

Floriculture is a pride of Udmurtia. Every tenth rose in the country’s stores is grown in our republic. The region boasts about 7,000 pristine springs, 9,000 rivers, the largest ponds in Europe, and beautiful nature reserves.

Silver springs here ring like monisto (a traditional necklace) on the chest of Udmurt beauties. In the old days, silver monisto in Udmurtia were not just decorations but symbols of family wealth and talismans against evil for women. Monisto is one of the most popular tourist souvenirs that visitors take home from Udmurtia. Today, monisto are worn not only by folk artists and employees of Udmurt cultural centers. They are a trendy accessory ordered from craftswomen or made by women and girls of various professions and lifestyles. A stylized monisto made from mirror elements adorns the republic's landscape composition at the RUSSIA EXPO.