White Elder from the Sayan Mountains arrived at the RUSSIA EXPO
Ded Moroz from Buryatia — Sagaan Ubgen — resembles our usual winter wizard only in appearance. The same white beard, white hat, long white robe with ornaments, belted with a sash, and a staff in his hands.
However, the White Elder, i.e. Sagaan Ubgen, is actually a Buddhist deity — the guardian of life and longevity. He is considered a symbol of the New Year and has been worshipped for 2.5 thousand years.
One of the elements of the wizard’s unusual attire, in addition to the magical staff with the dragon-shaped tip, are rosary beads, which the elder wears around his neck. Grandfather shared the secret of their magical meaning with the visitors of the holiday: "There are 108 rosaries in total. For Buddhists the number 108 is a sacral number!".
The series of the winter wizards' visits to the Exposition started on November 18 with the birthday celebration of the most famous Ded Moroz, who lives in Veliky Ustyug. On December 23, guests of the RUSSIA EXPO were greeted by winter folklore heroes from Chuvashia and Mari El — Hel Muchi and Yushto Kugyza.
The opportunities for systemic promotion of the "Made in Russia" national brand at home and abroad.
Russian-Emirates cooperation is at the top of the foreign trade agenda.
The teams handed the results of their work over to the Russian Export Centre' expert commission.
