Bright, distinctive, impossible to pass by: INNOPROM guests on the National Centre RUSSIA stand
The stand of the National Centre RUSSIA at the International Industrial Trade Fair "INNOPROM. Central Asia" in Tashkent has become one of the forum’s most prominent attractions. Visitors note that they have never seen such a concentration of Russian goods and traditional crafts in one place.
The space is designed in a merchant style, symbolising the intertwining of historical routes of different peoples. Wooden shutters, a tiled roof, natural textures, and regional patterns highlight the closeness of the cultures of Russia and Uzbekistan, as well as their centuries-old tradition of openness and mutual respect.
"This is a wonderful project implemented as part of INNOPROM. It is bright, distinctive, attracts attention and draws everyone in — no one remains indifferent. Goods from different regions of Russia are gathered in one place," said one of the exposition visitors.
For many guests, discovering the National Centre RUSSIA stand is not only an opportunity to see contemporary products and traditional crafts. It is also a vivid emotional experience connected with a shared cultural space.
"My eyes are literally dazzled. For me, the Soviet and Russian are closely connected and evoke special feelings. We miss this. Of course, we have both Russian and Belarusian goods, but not in such abundance and not in such concentration. Here, nostalgia is combined with the opportunity to choose exactly what you really need," a visitor to the exposition emphasised.
The National Centre RUSSIA for the first time has presented abroad its flagship project — the Department Store of the National Centre RUSSIA. The stand featured products by domestic manufacturers from various regions of the country. Specifically for "INNOPROM. Central Asia", the Tambov factory "Kotovskie Nevalyashki" created a series of toys in which the familiar silhouette of the Russian roly-poly doll is combined with painting inspired by Uzbek national costume.
The Motherland is not just a point on a map, nor only the city where you were born or raised.
The international exposition-forum ARCH MOSCOW will open at Gostiny Dvor (the Old Merchant Court) on 27 May.
Through the digital platform, young people from across the country will be able to tell stories of these heroes in short video formats.
