The "League of Tour Guides" program was launched at the Exposition
On May 17 at the RUSSIA EXPO the opening ceremony of
the educational and competitive program of the final of the "League of
Tour Guides" project, organized by the Russian Society "Knowledge",
the presidential platform "Russia - Land of Opportunity" and the
Rosmolodezh program "More than a Trip", was held. The names of more
than 70 winners in 7 nominations will be announced on May 20 in the Pavilion
No. 57 "Russia - My History", and the most interesting excursion
routes and stories of 1000 participants of the program will be included in the
book "The Best Tour Guides of Russia".
A rich educational program awaits the finalists of the
"League of Tour Guides". From May 17 to May 20, experts of the
tourism industry and related areas will share their experience with them. The
participants will learn about such topics as working with historical data,
creating unique tourist routes, methodical preparation of the excursion
product, professional competencies of a tour guide, service in excursion
activities. Experts will tell about current trends, give useful recommendations
and answer questions from the audience. Along with lectures and masterclasses,
the educational program will include demonstration tours and a quiz, where
finalists will be able to get ideas for their professional development.
"The "League of Tour Guides" project was able to
unite real connoisseurs of our big country, people who sincerely love their
Motherland. We received almost 12 thousand applications from all regions of the
country to participate in the contest. It is gratifying to know that there are
so many guides in Russia! With their diverse projects for completely different
audiences, the children were able to prove that studying one's Fatherland is an
endless process full of constant and most surprising discoveries," said
Irina Karikh, Deputy Director General of the Russian Society
"Knowledge".
One of the first events for 210 participants from 59
regions was a lecture "Journey Through Time" by the great traveler,
writer, artist and priest Fyodor Konyukhov.
During the educational program, the finalists also
began to immerse themselves in the methodology of creating a tour product,
learned about meta-skills, effective tools for implementing their projects in
professional activities and studied 7 skills of public speaking to conduct
their tour in one of the competitive stages.
"Tourist flow in Russian regions is increasing
and, of course, interest in professions in tourism is growing. We decided to
develop a special program uniting guides and tour guides from different
regions. Thanks to the support of the initiative of the "Masters of
Hospitality" contest winner by the President of Russia, the "League
of Tour Guides" program was developed. Its participants are people who are
in love with their profession, their regions, who want to unite and develop
tourism together. It is important that the number of those who want to travel
around Russia, but also those who want to work and develop in the field of
tourism increases," noted Alexei Agafonov, First Deputy Director General
of ANO "Russia - Land of Opportunity".
The Case Championship will end on May 20, on the same
day more than 75 winners in 7 nominations will be announced and awarded. In
addition, the most interesting excursion routes will be selected from those
presented by the contestants, as well as 1000 of the most vivid stories of tour
guides, which will be included in the book "The Best Tour Guides of Russia".
This book will be useful for creating an ecosystem of tourism industry
specialists in all regions of our country.
"Projects such as the "League of Tour Guides"
help to raise the prestige and importance of this profession, rejuvenate it by
attracting young people to the tourism and hospitality industry, and improve
the qualifications of personnel. We see how much the image of the Russian tour
guide has changed over the past year: the industry is replenished with creative
tour products for different age audiences, specialists who tell about our
country with heart. Such are our "guides of meanings", who today work
at the RUSSIA EXPO and have already conducted over 45 thousand excursions for
its guests," said the head of excursion projects of Rosmolodezh's program
"More than a Trip" Olga Yurakova.
All finalists of the "League of Tour Guides"
program will join the flagship project of the Russian Society "Knowledge"
-Knowledge.Lecturer and the community of the "Masters of Hospitality"
project of the platform "Russia - Land of Opportunity". They will
also be able to present their tourist offers within the framework of the
Rosmolodezh program "More than a Trip". Another award will be the
opportunity to undergo a professional development program.
The winners of the finals will also receive valuable
prizes from the partners of the "League of Tour Guides". Thus, the
winners of the nomination "Industrial Excursion" will receive
vouchers to a production plant in Bangladesh, instant print cameras from JSC "Orgenergostroy
Institute" and the Foundation for the Development of Production Systems
and Industrial Tourism. “Kavkaz.RF” will award the winners of the "Cultural
and Educative Excursion" nomination with year-round ski passes, traveler's
kits and blog tours. Sletat.ru Group of Companies will present the winners in
the category "Volunteer Excursion Activities" with access to profile
courses from "Sletat.ru Academy" and certificates for traveling
around the country.
SberEducation will open access to the educational
platform Edutoria the best of the best in the nomination "Digital
Excursion". The Russian movement of children and youth "Movement of
the First", "Soyuzmultclub", "Soyuzmultpark", "Tinkoff
Travels" and the urban farm "Novo-Prostokvashino" have also
prepared valuable prizes for the winners in various nominations.
The finalists of the all-Russian program-competition "League
of Tour Guides" underwent a serious selection process. All of them
overcame the qualification stage, for which more than 6.8 thousand young and
adult guides from all over the country applied in December 2023. Next was the
regional stage, in which more than 5 thousand contestants participated. "The
League of Tour Guides" is designed to help experienced and novice tour
guides to improve their competence and learn about new directions for
self-realization. It also helps to unite professionals of the tourism industry
in the industry community, the idea of its creation was approved by Russian
President Vladimir Putin in the summer of 2023 as part of the national project "Tourism
and Hospitality Industry", aimed at increasing the number of travels in
our country and ensuring economic growth through the multiplicity of the
tourism industry.
Young tour guides participated in another session of the School of Young Tour Guides.
On April 27, a children's workshop titled "Sugar City" was held in the art class of the architectural exposition "The Birth of Scale" at the National Centre RUSSIA.
Experts of the Open Dialogue "The Future of the World. New Platform for Global Growth" arrived in Moscow.