The first international participation of the National Centre RUSSIA — coming soon on Uzbek television

What the Department Store RUSSIA has brought to "INNOPROM. Central Asia", what ideas shaped the stand, and how much our cultures have in common — these topics were discussed by the Director General of the National Centre RUSSIA, Natalia Virtuozova, in an interview with journalists from one of Uzbekistan’s largest non-state family television channels, Sevimli TV. The channel targets a broad audience and broadcasts news and social programmes promoting national values.

"The National Centre RUSSIA is abroad for the first time! And we are delighted to be in sunny Uzbekistan. Our countries are connected by centuries of good neighbourly relations, and we truly have much in common. First of all, our values. For us, the family has always been and remains the main foundation around which society develops. We are united by respect for craftsmanship, a commitment to education, an interest in culture, and a special attitude towards children. These ties have formed over centuries and continue to grow stronger," said Natalia Virtuozova in an interview with Sevimli TV.

The Director General of the National Centre RUSSIA also noted the importance of the Russian language as a key link between Russia and Uzbekistan. It continues to be spoken by a significant number of the country’s residents, enabling communication and cultural closeness between the peoples. According to her, it is not only a means of communication, but also an important part of a shared historical and humanitarian space that is preserved between the countries and supports stable human, educational and cultural ties.

From 20 to 22 April, "INNOPROM. Central Asia" will take place in Tashkent. For the first time, the National Centre RUSSIA will take part in an international event abroad and will present one of its flagship projects — the Department Store of the National Centre RUSSIA. The exposition will be designed in a merchant style, highlighting the shared cultural heritage of Russia and Uzbekistan. The panel discussion "Dialogue of Generations: A Fashionable Trend towards Tradition", organised in partnership with the National Centre RUSSIA, will demonstrate how cultural identity becomes a competitive advantage and how distinctive brands build bridges between countries.